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Restaurants, C-Stores and Retailers Defy the Challenging Economy Raising A Record $5.6 Million During Annual St. Jude Halloween Promotion
Date:2/24/2010

project in 1994. Since it began in 1992, MillerCoors, its distributors and retailers have raised more than $46 million for the children of St. Jude.

During the month-long Halloween Promotion, more than 12,000 restaurants, convenience stores, grocery stores and other retail locations nationwide encouraged consumers to make a $1 donation to St. Jude to support its groundbreaking research and lifesaving care. In return for their contribution, donors wrote their names on pinups, which the establishments displayed throughout the month of October.

National partners Buffalo Wild Wings, Casey's General Stores, Fox & Hound Restaurant Group and Champps Entertainment, Inc., Hess Corporation, and TravelCenters of America/Petro Stopping Centers boasted more than 4,000 retail locations nationwide that participated in the Halloween Promotion. Collectively these companies generated half of the Halloween Promotion's fundraising total.

"We are so thankful to have loyal St. Jude partners who are committed to being generous corporate citizens through fundraising campaigns like the Halloween Promotion," said Richard C. Shadyac Jr., CEO of ALSA
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SOURCE St. Jude Children's Research Hospital
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