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Resolution Health Introduces Women's Health and Wellness Action Campaign
Date:8/12/2008

Personalized, Interactive, Multimedia Program to Increase Breast and

Cervical Cancer Screening Rates

COLUMBIA, Md., Aug. 12 /PRNewswire/ -- Resolution Health, Inc., an industry-leading personal health care guidance company, today announced the launch of their Women's Health and Wellness Action Campaign. This innovative member outreach program is designed to help increase the prevention and early detection of breast and cervical cancers in women. It offers an award-winning, personalized and interactive approach to reach and engage out-of-compliance individuals and is available to all health benefit plans to offer to their members.

Resolution Health's comprehensive program begins with claims analysis to identify health plan members who have not undergone recommended mammogram or cervical cancer screenings. The Action Campaign reaches out to members on behalf of their health plan using phone-based, speech-enabled technology provided by Eliza Corporation. These interactive calls engage the member in conversation about the importance of preventive cancer screenings and assess and address a member's planned behavior regarding these screenings - including any potential barriers to have the tests. Based upon a member's spoken responses, education and support follow-up is offered.

These member responses trigger a personalized follow-up mailing, providing actionable information on the importance of these screenings and addressing personal barriers to healthy behavior identified during the phone call. Depending upon a health plan's benefit design, the mailing may also include a gift card incentive offer to reward members who complete the recommended procedures. The use of an incentive complements this member communication to drive behavioral change toward healthy behavior. This aspect of the program is managed by IncentOne, a leading provider of integrated incentive solutions.

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SOURCE Resolution Health, Inc.
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