Navigation Links
Researchers find mass media campaigns useful
Date:4/10/2008

LEXINGTON, Ky. (April 3, 2008) − Two University of Kentucky researchers from the department of communication in the UK College of Communications and Information Studies have learned that targeted mass media campaigns alone can be effective in convincing high sensation-seeking, impulsive decision-making young adults to adopt safer sex practices.

Past public health campaigns, particularly those promoting healthy behaviors, were rarely successful unless associated with other interventions. But this study, which was funded from the National Institute of Mental Health, indicates that mass media campaigns can be successful alone, at least in the short-term.

This studys findings suggest what we have long suspected and what other smaller studies have found: that mass media campaigns crafted from sophisticated design principles can be effective in changing health behaviors, at least in the short-term, and that a reoccurring campaign presence may be necessary to sustain these safe behaviors, said UK professor Rick Zimmerman, lead researcher of the study and a center director in Louisville, Ky. for the Pacific Institute for Research and Evaluation (PIRE). Philip Palmgreen, professor of communication at UK, was the co-principal investigator on the study.

The implications from this study are valuable for the public health community because it shows that when used properly, media alone can have significant, positive impacts on health-related attitudes, beliefs, and behaviors," Palmgreen said.

The 21-month-long study assessed the impact of a televised public service announcement (PSA) campaign on changing safer sex beliefs and behaviors. Specifically, the study found that the campaign effectively increased condom use among high-risk young adults, on average, by 13 percent. Similar effects were found on intentions to use condoms in the future and in perceived ability to use condoms. Impact analysis suggests that the campaign may ha
'/>"/>

Contact: Jenny Wells
Jenny.Wells@uky.edu
859-257-3303
University of Kentucky
Source:Eurekalert

0

GOOD

Page: 1 2

Related medicine news :

1. Researchers pilot new electronic system for infectious illness
2. Researchers Find Gene Mutation That Increases Asthma Risk
3. Researchers Define Mechanism of Methamphetamine Addiction
4. Attacks against medical researchers: Time to take a stand
5. Researchers Able to Continue their Work to Help Patients Thanks to McDevitt Excellence in Research Awards from Blue Cross Blue Shield of Michigan Foundation
6. More genes for Lou Gehrigs disease identified, according to Penn researchers
7. Clinical trial volunteers mostly indifferent -- but not blind to -- researchers financial conflicts
8. Researchers learn how signaling molecule orchestrates breast cancers spread
9. Researchers ID gene linked to lung cancer
10. USC researchers find new clues to risk of Hodgkin lymphoma
11. Researchers develop new method to test for lung cancer
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/18/2013)... Family Magazine of Washington DC was awarded the ... Consulting, Inc. in the category of Summer Camps in ... of the areas best in the ultimate guide on parenting, ... than Brenda Hyde, a mother of four and publisher of ... the vast resources available to them in the DC Metro ...
(Date:5/18/2013)... Simple changes in a person’s every day routine, ... water can lead to substantial health benefits, the proven ... Diet Doc understands that overcoming significant weight ... difficult and often requires the use of prescription strength ... get over initial weight loss hurdles. In addition to ...
(Date:5/18/2013)... (PRWEB) May 18, 2013 Show And Go ... of various different training systems that is all about is ... caught the attention of http://ShowAndGoTrainingReview.com ’s Stan Stevenson, ... is a unique “four phase system” designed to make ... amount of time spent working out in the gym. The ...
(Date:5/18/2013)... May 18, 2013 The American ... John A. Kitzhaber, M.D., (D) to sign a bill ... prohibiting minors under the age of 18 from tanning ... the third state in the nation to enact an ... similar indoor tanning bans for minors. Nationwide, 34 states ...
(Date:5/18/2013)... Monroe Wisconsin (PRWEB) May 18, 2013 Scott ... pounds in 90 days. These five keys to losing weight ... the help and support of Scott Tischler, Troy was able ... note that any weight loss program should be approached with ... any pain. These are the five keys to weight loss ...
Breaking Medicine News(10 mins):Health News:Summer Camps in DC "Best of the Best" Awarded to Family Magazine of Washington DC for Excellence by Follow Media Consulting, Inc. 2Health News:hCGTreatments / Diet Doc hCG Diets & Weight Loss Plans Announce the Best Weight Loss Through New Whole Foods, Healthy Snacks and Prescription Strength hCG Treatments 2Health News:hCGTreatments / Diet Doc hCG Diets & Weight Loss Plans Announce the Best Weight Loss Through New Whole Foods, Healthy Snacks and Prescription Strength hCG Treatments 3Health News:Show And Go Training: Review Examining Eric Cressy's Workout Program Revealed 2Health News:ASDSA Urges Oregon Governor to Sign Under-18 Indoor Tanning Restrictions 2
... Celebration of 60 Years: Benefits St. Jude ... Children,s Research Hospital(R), ... of the game of SCRABBLE, Hasbro Inc. is auctioning,off a ... Swarovski crystals to benefit St. Jude,Children,s Research Hospital. The winning ...
... -, LONDON, Oct. 21 GlaxoSmithKline (NYSE: ... an agreement with,Laclede, a privately held company, to purchase ... transaction is subject to regulatory,review by competition authorities in ... by early 2009., "The acquisition of Biotene extends ...
... SPOKANE, Wash., Oct. 21 Washington Dental Service, ... Bass has been,hired as its Eastern Washington sales ... and maintain client relationships in the greater,Spokane and ... years of sales experience in the financial,services and ...
... Inc. announced today a new agreement with Sun Healthcare Group to ... including SunBridge Healthcare Corporation, collectively operate 208 skilled nursing, long-term care ... approximately 22,986 operating beds as of June 2008. , ... ...
... will host a daylong seminar on Thursday, October ... pain. Program participants will get,a rich and fascinating ... to chronic,pain. Internationally known researchers, clinicians and speakers ... discuss treatment, problems of,specific populations and legislative issues. ...
... A neuroscientist at UQ,s Queensland Brain Institute has found a ... 50,000 people a year in tropical regions. , Ciguatera ... painful gastrointestinal episodes is caused by eating fish that ... mammals and often associated with large algal blooms known as ...
Cached Medicine News:Health News:Score Big With One-of-a-Kind Swarovski Encrusted SCRABBLE(R) Board 2Health News:Score Big With One-of-a-Kind Swarovski Encrusted SCRABBLE(R) Board 3Health News:Score Big With One-of-a-Kind Swarovski Encrusted SCRABBLE(R) Board 4Health News:GlaxoSmithKline to Acquire the Leading Dry Mouth Brand, Biotene 2Health News:Washington Dental Service Hires New Eastern Washington Sales Manager 2Health News: Wayport Signs Agreement with Sun Healthcare Group to Enable Public Internet Access : Sun's Inpatient Services Subsidiaries to Utilize Public Applications Managed by Wayport 2Health News:Scientific hunch poised to save thousands from toxic fish poisoning 2
(Date:5/17/2013)... 2013 Fuse Science, Inc. (OTCQB: DROP), ( www.fusescience.com ... developing new, patent-pending technologies poised to redefine how consumers receive ... hold a business update teleconference and webcast for shareholders and ... at 4:30 PM ET. Fuse Science, Inc. ... call and will be joined by Rubin Hanan ...
(Date:5/17/2013)... May 17, 2013 Oramed Pharmaceuticals ... oral drug delivery systems, announced today that the United ... Company,s Investigational New Drug application(IND) for ORMD-0801, its oral ... have the FDA clearance to proceed," stated ... trial is a major milestone for Oramed and we ...
(Date:5/16/2013)... PLAINFIELD, N.J. , May 16, 2013  PTC ... registration statement on Form S-1 with the U.S. Securities ... public offering of its common stock. The number of ... the offering have not been determined. (Logo:  ... Credit Suisse are acting as joint book-running managers for ...
Breaking Medicine Technology:Fuse Science, Inc. to Hold Business Update Webcast and Teleconference on May 22nd 2Oramed Receives FDA Clearance to Initiate Oral Insulin Trials in the U.S. 2Oramed Receives FDA Clearance to Initiate Oral Insulin Trials in the U.S. 3PTC Therapeutics, Inc. Files Registration Statement for Proposed Initial Public Offering 2
Malaria device / strip (2 line, PAN specific-pLDH)...
High sensitive, specific one step immunochromatographic assay for human infectious disease...
High sensitive, specific one step immunochromatographic assay for human infectious disease...
Detection of antibodies to Malaria in Human whole blood....
Medicine Products: