Navigation Links
Researchers develop food safety social media guide
Date:8/4/2014

To help protect public health, researchers from North Carolina State University have developed guidelines on how to use social media to communicate effectively about food safety.

"In a crisis context, the framework can be used by health officials, businesses or trade organizations affected by foodborne illness to help them reach key audiences with information that could be used to reduce the risk of foodborne illness," says Dr. Ben Chapman, an associate professor at NC State whose research focuses on food safety and lead author of the paper outlining the guidance. Key audiences may include consumers, the food service industry, and corporate or government decision makers, among others.

The guidance can also help health officials and the private sector actively participate in online communities to discuss and explain issues related to food safety and ways to reduce health risks.

"The literature shows us that simply pushing out information isn't an effective way to change people's behavior," Chapman says. "You need to engage in dialogue, and Twitter and Facebook are excellent places to have those conversations."

For example, Chapman says, food safety experts can use Twitter to search for and participate in conversations people are already having about foodborne illness.

The researchers reviewed papers on food safety risk communication and papers on social media communication, drawing on both fields to establish a set of best practices that form the foundation of the guidance.

"I get questions about social media and food safety all the time, so there's a clear demand for this sort of guidance," Chapman says. "But this is a basic framework. The guidance will continue to evolve over time, just as the field of social media itself is constantly evolving."

"Social media may be the catchphrase today, maybe it's big data tomorrow, but the underlying goal is fewer sick people," said Dr. Douglas Powell of powellfoodsafety.com, a co-author of the paper. "Twitter wasn't around 10 years ago but people still got sick. We need to adapt new tools as they arrive to the food safety sphere."

The research team currently has three related research projects under way. Two projects are looking at food safety communication on YouTube and among parenting bloggers, respectively, while the third focuses on using social media to identify and respond to norovirus outbreaks.


'/>"/>

Contact: Matt Shipman
matt_shipman@ncsu.edu
919-515-6386
North Carolina State University
Source:Eurekalert  

Related medicine news :

1. WSU researchers see violent era in ancient Southwest
2. Rare developmental disorder linked to tumor-suppressing protein, Stanford researchers find
3. NYU CDUHR researchers look at prescription opioid abuse among young adults in NYC
4. Researchers uncover cause of gum disease related to type 2 diabetes
5. U-M researchers find protein that fuels repair of treatment-resistant cancer cells
6. Neuro researchers advocate for a shift in thinking for stroke rehabilitation
7. Penn researchers: Naltrexone may diminish impulse control disorders in Parkinsons disease patients
8. Brazilian researchers identify RNA that regulates cell death
9. Researchers take steps toward development of a vaccine against tick-transmitted disease
10. UTSW cancer researchers identify irreversible inhibitor for KRAS gene mutation
11. Researchers identify potential biomarker for AD
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Researchers develop food safety social media guide
(Date:12/2/2016)... California (PRWEB) , ... December 02, 2016 , ... ... professionals, proudly announces the launch of its 60-day free trial program for all ... trip shipping make the offer a truly hassle free experience. , FlexiSpot’s unique ...
(Date:12/2/2016)... ... ... With the number of pain management programs available for people suffering with constant ... works for them. When an inventor from Suisun City, Calif., was unsuccessful in finding ... it with others. , He developed a prototype for PRO GO MASSAGE to relieve ...
(Date:12/2/2016)... ... December 02, 2016 , ... ... Health" in USA Today, which covers the innovative treatments, therapeutic technologies, and revolutionized ... fulfilling lives. “We are prolonging life 6 years in the last 3 decades,” ...
(Date:12/2/2016)... ... 02, 2016 , ... Sourced from the Isbre Springs beneath the 5,000 year ... natural purity of just 6 ppm TDS (Total Dissolved Solids) in addition to its ... available in several ShopRite and FoodTown stores in NJ and received rave comments from ...
(Date:12/2/2016)... , ... December 02, 2016 , ... ... announced today that it has raised $6.0 million in an initial round of ... Health’s conviction that patients and their caregivers can receive far better care through ...
Breaking Medicine News(10 mins):
(Date:12/2/2016)... 2, 2016 bioLytical Laboratories, ein Weltführer bei schnellen ... Mitgliedern des Apothekenbundes von Kenia eingeführt. Continue ... ... HIV Self Test! (PRNewsFoto/bioLytical Laboratories) ...      (Photo: http://photos.prnewswire.com/prnh/20161201/444905 ) bioLytical wurde ...
(Date:12/2/2016)... MONMOUTH JUNCTION, N.J. , Dec. 2, 2016 /PRNewswire/ ... critical care immunotherapy leader commercializing its European Union approved ... in critically-ill and cardiac surgery patients worldwide, announced that ... present at the 9th Annual LD Micro Main ... 8 th , 2016 at the Luxe Sunset Boulevard ...
(Date:12/2/2016)... OLD LYME, Conn. , Dec. 1, 2016 /PRNewswire/ ... consulting, has announced the honor of being selected as ... that include: Simpson Healthcare Executives Website at the PLATINUM ... Directed Conversations Training Module at the GOLD Level, and ... At Simpson Healthcare Executives, we are ...
Breaking Medicine Technology: