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Research and Markets Announces the Release of "Europe Beauty and Personal Care B2C E-Commerce Report 2012"
Date:3/11/2013

beauty and personal care products as well as perfume decreased in 2011 compared to the previous year.

Beauty and personal care B2C E-Commerce is further developed in countries such as France and the UK, compared to countries such as Germany.

Key Findings

  • While personal advice and the ability to test products are important to beauty consumers, beauty B2C E-Commerce is increasing in Germany.

  • In the UK, almost two thirds of all individuals aged 18 to 35 planned to spend more on beauty products online in 2012 than the previous year.

  • From 2009 to 2011, more than 20 percent of Internet users in France purchased “Health and Beauty Products” online.

  • Online sales of “Cosmetics and Perfumes” in Russia grew to more than RUB 2 billion in 2011.

  • “Cosmetics” was a leading online product category in Ukrainian B2C E-Commerce, being bought by approximately one-fifth of online shoppers in 2011.

Product Information:

  • These market reports inform top managers about recent market trends and assist with strategic company decisions

  • The authors provide secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.

  • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.

  • The author's international employees research and filter all sources and translate relevant
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