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Research and Development Forecast of China’s Water Purifier Industry, 2013-2017
Date:11/6/2013

London (PRWEB) November 06, 2013

With the rapid development of the economy, the global water resource is suffering the unprecedented pollution and destruction. According to China’s environmental protection department statistics, 82% of the country’s rivers are polluted to various extents. In China’s seven major river systems, almost 40% of the rivers are not suitable to be as drinkable water resources; 78% of the rivers in cities are not suitable to be as drinkable water resources; about 50% of the urban groundwater is polluted. These shocking figures not only warn people to treasure water resources, but also provide an opportunity for the rapid development of water purifier industry. Water purifier has a history of 10 years in China, and the overall market is still growing. The market sales reached 1.2 million units in 2010, and it is expected to be about 7 million units in 2017.

In 2012, the output value of China’s water purifier industry was CNY 2.5 billion. With the improvement of people’s healthy consumption consciousness, the water purifier market is hotter and hotter. The number of new entrants is increasing; the expansion projects are growing; the output value of China’s water purifier industry is expected to be CNY 13.5 billion in 2017.

Seen from the sales regions distribution, South China and East China occupy a larger market share, the both of them accounting for 63% of the country’s market share; the market share of other regions is less than 10%.

At present, the continuous expansion of market share and the rise of raw materials price bring contradiction to enterprises. The competition in the industry is fiercer; the domestic brands represented by Qinyuan, Midea, Angel; the imported brands represented by Westone, 3M, and AO Smith; and the main “battlefield” is middle and high-end market.

In recent years, the competition in the water purifier industry is transferring to diversificatio
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