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Research Study Shows That Pharmaceutical Field Sales Reps' Productivity Inhibited by Unnecessary Internal Communication
Date:5/28/2008

CHAPEL HILL, N.C., May 28 /PRNewswire/ -- Best Practices, LLC launched this research study exclusively for the Pharmaceutical industry to help companies build more effective communication practices in the sales force. The two-pronged research approach, benchmarking surveys with leading pharmaceutical companies and interviews with district managers and sales representatives, reveals:

-- Total time spent on internal communication

-- Percentage of time spent that is "unnecessary"

-- Cost of unnecessary communication

-- Most effective communication methods

-- Best Practices for managing regional and headquarters-to-field

communications

-- Best practices for sales representatives and district managers

Internal communication can make or break the productivity of a direct sales force. If properly used, email and voicemail can quickly disseminate educational, tactical and motivational information. However, when district managers and sales reps find their email and voicemail boxes filled with poorly prioritized or even unnecessary communication, personal productivity and work-life balance suffer.

The research findings from this study highlight the significant costs of poor communication across a direct sales force as well as the best practices that sales communications functions, district managers, sales reps and IT managers can use to help prevent unnecessary internal communication.

To learn more about this report including information about the research participants, key findings and sample best practices, please download a complimentary excerpt and study overview at: http://www3.best-in-class.com/rr949.htm .

For questions or additional information on Best Practices, LLC's other products and services, please visit our Web site at: http://www.best-in-class.com/ .
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SOURCE Best Practices, LLC
Copyright©2008 PR Newswire.
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