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Research Shows Consumer-Directed Health Plans Encourage Preventive Care
Date:10/27/2008

se of preventive care, the Institute's analysis found CDHP members actually utilized preventive services at a higher rate than their non-CDHP counterparts. This difference was more pronounced in males than females. Male CDHP members showed 8.8 percent higher preventive care utilization than their counterparts enrolled in other plan types, a finding that is even more significant considering the fact that on average, men are 25% less likely than women to have seen a doctor in the past year.(1)

The Institute centralizes research from WellPoint Inc.'s family of companies on health-related topics including health education, consumer behavior, and health care costs. The innovative Institute applies evidence-based research to health care management, designed to help create more informed consumers and improve health care for all, including the 35 million members in WellPoint's affiliated health plans. It regularly issues evidence-based research studies, fact sheets and policy statements.

For more information, please visit WellPoint Institute of Health Care Knowledge at http://www.wellpoint.com/institute .

About WellPoint, Inc.

WellPoint, Inc. is the largest health benefits company in terms of medical membership in the United States. WellPoint is an independent licensee of the Blue Cross and Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Empire Blue Cross Blue Shield in 10 New York City metropolitan and surrounding counties and as Empire Blue Cross or Empire Blue Cross Blue Shield in selected upstate counties only), Ohio, Virginia (excluding the city of Fairfax, the town of Vienna and the area east of State Route 123.), Wisconsin; and through UniCare.
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