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Research Indicates First Time Trade Show Attendees Unable to Select the Best Display Systems to Match their Budgets -- Alta Graphics Provides the Answers
Date:3/9/2010

Alta Graphics simplifies the process of building a trade show booth by pre packaging Banner Stands, Pop up booths, literature racks and portable sales counters to allow advertisers to easily match show size and budget with the right display system for professional brand promotion. To promote United States domestic industry, Alta Graphics is committed to increase US content in its family of portable trade show display systems.

(PRWEB) March 9, 2010 -- Alta Graphics “Pre Packaged Trade Show Display Systems” simplify the process of selecting professional quality Banner Stands and Pop Up Booths.

Alta Graphics simplifies the process of building a trade show booth by pre packaging Banner Stands, Pop up booths, literature racks and portable sales counters to allow advertisers to easily match show size and budget with the right display system for professional brand promotion. While the internet is filled with choices of inexpensive trade show display systems, the success of your exhibit investment depends on matching the right display systems and graphics. The best “Value Proposition” may not be the cheapest banner stand available.

Trade Shows offer one of the most powerful ways to introduce your products and company to new clients. Event costs are frequently underestimated as being the cost of the space rental. Associated expenses like employee time, travel and entertainment, promotional giveaways and event promotion are hidden costs that are part of the investment. Matching your booths display systems with your overall budget may be the single most important decision affecting the Return on Event Investment. You want the very best booth in the show within your budget.

Alta Graphics has created packages for the most common trade show configurations using the best combination of components together with a package discount!

Small Format Events

Business card exchange or smaller networking events frequently provide a small area and table for the exhibitor to use. Exhibit systems need to be very light, quick to set up and should not be oversized.

 
  • Silver Package : Retractable Banner Stand, Portable Literature Rack
  • Gold Packag: Retractable Banner Stand, Portable Literature Rack, Printed Table Cover
  • Platinum Package: Table top Pop Up, Retractable Banner Stand, Portable Literature Rack, Printed Table Cover

Traditional Trade Show

The 10’ trade show booth is the industry standard and most companies will start with this configuration and grow over time. Typical event costs will range between $2,000 and $8,000 for space, travel and promotion. Experts recommend that you match your display investment with your total event cost. You do not want to spend $5,000 to show up and have a $500 display that is the worst in show. Remember that your display hardware and graphics will work for several years making the cost per use lower.

 
  • Silver Package ($1,000+ range): In-Line Banner Stand Back Wall, Portable Literature Rack,
  • Gold Package ($3,000+ Range): Pop Up Booth, Retractable Banner Stand, Portable Literature Rack
  • Platinum Package ($5,000+ Range): Pop Up Booth, Retractable Banner Stand, Portable Literature Rack, Portable Customer Service Counter

Critical Trade Show Display Cost Considerations

While selecting the display hardware is the starting point, there are two additional factors that determine success. Both Graphic Design & Messaging and the selection of the printing material are what really is seen. You can have the best hardware with poor results if this is not properly executed.

Graphic Design

Designing display graphics is not the same as a brochure or web site in terms of objective and execution. The goal is to be seen and reinforce your product or brand and NOT to sell. The purpose of being at an event is the personal contact allowing your team to sell. The Graphics need to bring people to your team so you can show what you do. You can read more tips in our article “Designing large format graphic – 10 most common mistakes”. Alta Graphics offers professional creative services that can consult with your designers at no charge or handle the complete design project.

Display Print Materials

Large format printing offers an incredible array of choices that affect the overall look and cost of the booth. Because over half the cost of most displays is the actual print and it’s typically the only thing that visitors really see it is CRITICAL in configuring the best package. Properly matching your budget and creative artwork to the proper print material is the single most important factor in the success of your display investment. Our entry level systems use lower cost printed vinyl (PolyGraf) while the mid range and highest quality systems use Photo Mylar (OpalJet) or printed Fabric (FabGraf). “Properly matching your budget and creative artwork to the proper print material is the single most important factor in the success of your display investment.” We offer free consulting and samples to help you in this aspect of building a trade show display system that will represent your companies brand for years of use. Check our blog article “Configuring a Banner Stand” for additional information and tips.

Alta Graphics specializes in professional business communication services including printing, trade show display systems, marketing services and imprinted promotional items. With over 20 years of experience we are uniquely positioned to deliver comprehensive communications services across the complete range of advertising medias. For more information, visit www.alta-graphics.com

Media Contact: John Butler 305-477-1344

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Read the full story at http://www.prweb.com/releases/2010/03/prweb3346604.htm.


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