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Research Firm will Obtain Americans' Reactions to the President's Speech on Health Care Reform
Date:9/9/2009

FLEMINGTON, N.J., Sept. 9 /PRNewswire/ -- HCD Research announced today that it will conduct a national study during President Barack Obama's speech on health care reform tonight to obtain Americans' perceptions of the president and his plan for health care reform.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )

HCD Research will conduct the study using its MediaCurves.com(R) website among a nationally representative sample of self-reported Democrats, Republicans and Independents.

The study is being conducted to measure Americans' perceptions of:

President Barack Obama

President Obama's health care plan and

Level of optimism regarding U.S. health care

Respondents will also be asked to rate the president on a scale from 1-7 regarding likeability, believability and sincerity. The results will be available on www.mediacurves.com within one hour of the president's speech.

HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com(R) (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements. For more information on mediacurves.com, please contact Barbara Taylor, director, MediaCurves.com, at (908) 483-9146 or (barbara.taylor@hcdi.net).


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