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Research Firm will Obtain Americans' Reactions to the President's Speech on Health Care Reform

FLEMINGTON, N.J., Sept. 9 /PRNewswire/ -- HCD Research announced today that it will conduct a national study during President Barack Obama's speech on health care reform tonight to obtain Americans' perceptions of the president and his plan for health care reform.

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HCD Research will conduct the study using its website among a nationally representative sample of self-reported Democrats, Republicans and Independents.

The study is being conducted to measure Americans' perceptions of:

President Barack Obama

President Obama's health care plan and

Level of optimism regarding U.S. health care

Respondents will also be asked to rate the president on a scale from 1-7 regarding likeability, believability and sincerity. The results will be available on within one hour of the president's speech.

HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company's web site at or call HCD Research at 908-788-9393. ( is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements. For more information on, please contact Barbara Taylor, director,, at (908) 483-9146 or (

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