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Republicans and Democrats Agree on The Prevention Plan(R); Ad Scores with Frank Luntz Audience
Date:1/11/2010

DALLAS and JACKSONVILLE, Fla., Jan. 11 /PRNewswire/ -- Pollster Frank Luntz appeared on Fox and Friends today to discuss the one health care issue that resonates on both sides of the aisle: prevention. Luntz analyzed audience response to an advertisement featuring Christopher Fey, founder of U.S. Preventive Medicine®.

In the Fox and Friends segment (www.MoreGoodYears.com ), anchor Steve Doocy said, "Lawmakers will have to work out the Senate and House versions of health care reform, but there's at least one thing Democrats and Republicans can agree upon--prevention is a key to good health. Now, Frank, you've taken a look at this and there is a vast disparity between what Republicans want and what Democrats want when it comes to health care. But you've found an area where we can all get together and that is, 'Let's prevent problems before they happen.'"

The advertisement tested by Luntz highlighted Fey's personal health story (he lost his father to colon cancer just days after his first birthday) as the catalyst for the creation of The Prevention Plan. The Prevention Plan is a suite of services for preventing disease, managing health conditions and helping people navigate the health care system.

Of the more than 60 health care advertisements Luntz tested in 2009, The Prevention Plan was among the very few that resonated with both Republicans and Democrats.

"What's powerful about this is that both Republicans and Democrats dial it well. If an ad does above a 50, it's a great score; this one hits a 70 among Republicans and Democrats because this is exactly what they want. They know that it saves money. They know that it saves your health," Luntz said.

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SOURCE U.S. Preventive Medicine
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