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Reportlinker Adds U.S. Equine Market: Feed, Health Care and Services for Horses, The Report
Date:9/22/2009

2008-2009

Equine Feeding, One of the Top Two Annual Expenses

Figure 4-2: Items Currently Owned, Amount Spent for Items in the Past 12 Months

The Companies Don't Divulge Information

Figure 4-3: Company Shares of the Equine Grain and Concentrates Segment of the Feed Market, 2009

Table 4-1: Two Industry Leaders, at a Glance

Florida Market Analysis

Top Five Companies Control 75% of Florida's Market

Table 4-2: Volume Share of Equine Feed in Florida Market, by Manufacturer, 2008

Figure 4-4: Volume Share of Equine Feed in Florida, 2008

The Producers

Land O'Lakes Purina Feed

The Acquisition in 2001

History

The Parent, Land O'Lakes

Figure 4-5: Land O'Lakes Revenue, by Segment, 2008 (in $ billions)

Feed Segment Reorganized in 2008

Feed Mills Operating Below Capacity in 2008

The Products and Brands

Lifestyle Feed Brands

Feed Division (LOL/Purina) Financials

Table 4-3: Purina (Land O'Lakes Feed Division) Net Sales, 2004-2009E (in $ millions)

Figure 4-6: Purina (Land O' Lakes Feed Division) Revenue, 2004-2009 (in $ billions)

2009 Outlook for Land O' Lakes and Purina

Sales Suffering at Land O'Lakes, but 2009 Earnings up 35%

Purina Mills Horse Business Group

Purina is About Education

Purina Market Share Steady

Purina Mills Products and Brands: Strategy remains Purina's #1 Product

Strategic Strategy Ads

Horseman's Edge # 2

Equine Senior: #1 in Senior Feed


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