Recreational horse owners
Figure 3-6: Number of Events Participated in During the Past 12 Months
Casual and Intensive Recreational Owners
Figure 3-7: The Equine Market Segment Overview
Horse owners by Discipline
Reining: Interest and Spending Surges: What Recession?
Figure 3-8: Demographics of USTRC Team Ropers, by Age and Gender Characteristics (percent)
Figure 3-9: The Stereotypical USTRC Team Roper
Barrel Racer demographics
Team Penner Demographics
Ranch versatility events
Trail Riding: The largest number of participants!
Trail Riding is family-oriented, and often FREE
Trail Rider Demographics
What About Endurance Riding?
Dressage Rider Demographics
Hunters and Jumpers
Sources of Information for Equine Owners
Figure 3-10: Information Sources
RFD-TV: 9.4 Million Weekly Adult Impressions
Chapter 4: Equine Feed Products and Companies
A $9 Billion Industry
No Grains or Concentrates
The Costs of Feeding Horses
Figure 4-1: Dollars Spent Feeding Horses in the United States,
Copyright©2009 PR Newswire.
All rights reserved