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Reportlinker Adds U.S. Equine Market: Feed, Health Care and Services for Horses, The Report
Date:9/22/2009

gure 2-7: Annual North American Registered Thoroughbred Foal Crop, 1999-2009

The American Paint Horse: New registrations decrease by 45%

Still, there are about 600,000 Paint Horses in the U.S.

Figure 2-8: Paint Horse Registrations, 2003, 2007, 2008, 2012E

Figure 2-9: U.S. Horse Population, by Breed, 2009 (percent and in millions)

Data Discrepancies Abound

Figure 2-10: Horse Ownership, Types of Horses Owned (% of total mentions)

"Other" Horses Comprise About 40% of the US Population

Gaited Horses: One million horses, and 35 different breeds

Mustangs

Growth Despite Lower Registrations

Boutique Horses are a Viable Marketing Opportunity

Where are All These Horses Kept?

Figure 2-11: Horse Boarding vs. Keeping at Home, 2006

Unwanted Horse Coalition Survey: Over 20,000 interviews with Horse Owners!

Horses and acreage

Table 2-5: Poll: "How many acres are there where your horse lives?"

Figure 2-12: Horse Acreage

Chapter 3: Horse Owners and Caretakers

The American Horse owner

She's 47 and Married and Owns a Single-Family Home

Figure 3-1: Income Level of Horse Owning Households

3.9 Million Households Owned Horses in 2008

Figure 3-2: Trended Pet Ownership as a Percent of the U.S. Household Population

Figure 3-3: Number of U.S. Households That Own a Pet versus the Number of U.S. Households That Own Equine (in millions)

Figure 3-4: Number of Horses Owned by Tenure, Presence of Children, Primary Product Purchaser

Figure 3-5: Horse Ownership

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