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Reportlinker Adds U.S. Equine Market: Feed, Health Care and Services for Horses, The Report
Date:9/22/2009

Beyond 2009

Equine Health Marketers Face Similar Competitive Threats as Feed

Table 1-1: Growth Rates, by Company, 2007-2008

Colic and GI Issues Number One Concern Among Horse Owners

De-Worming Products

Figure 1-4: Leading Equine Health and Nutrition Products Purchased at Retail, 2007

Brakes put on Deworming Market Growth

Competition from "Natural" Worming Products

The Ulcer Treatment Category also faces intense Competition from Natural Products as well as Alfalfa Hay

Antacids

Herbs Heal Ulcers

Generic Omeprazole

Alfalfa hay: Simple and Inexpensive Ulcer Protection

The Health Care Competitive Landscape

Table 1-2: Post-Merger Sales, Based Upon 2008 Sales (in $ millions)

The Middlemen: Veterinary Supply Companies Servicing Equine Veterinarians

Table 1-3: Veterinary Supply Companies, Ranked by Revenues, 2008-2009

Equine Services, a $13 Billion-Plus Market

Figure 1-5: Equine Services, Shown as Shares of Total Services Category, 2009

Over 40% of horse owners rely on their vet for health information

Farriers, and Other Hoof Care Professionals, are Often Overlooked by Marketers

Dental Care Becoming Routine

Table 1-4: Poll: "How often do you have your horse's teeth floated?"

Horse Trainers: Key Influencers

The Economy

Horse Supply and Demand

There is Some Good News

Opportunities in repair of large-ticket items

Figure 1-6: New Horse Trailer Purchase Plans, Poll: "Will you purchase a new horse trailer in the next year?
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SOURCE Reportlinker
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