We also incorporated information from The American Horse Council's landmark study, released in 2005.
About the Author
Despite growing up in New York City, Andrea Haller owned a horse as a teenager. After a successful 20-plus year career in market research and consulting, she returned to a life with horses. For the past 15 years she has owned two horse farms, and has been actively involved in many facets of the industry including breeding, boarding and training, and horse transportation. During the past several years she has rehabilitated dozens of unwanted horses.
Chapter 1: Executive Summary
Scope of Report
History of the Horse
A $100 Billion Impact in 2003
In 2008, the Perfect Storm began
Growth Projection to 9.3 Million Horses in 2010
Where the Opportunities Lie
Sources of Information for Equine Owners
Figure 1-1: Information Sources
The Feed Marketers
Figure 1-2: Company Shares of the Equine Grain and Concentrates Segment of the Feed Market, 2009
Regional Mills: A Force to be Reckoned With
Figure 1-3: Locations of Regional Feed Companies in North America
Where Hay Fits in
Supplements Also Face Harsh Criticism
Hay: The New Competition
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