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Reportlinker Adds U.S. Equine Market: Feed, Health Care and Services for Horses, The Report
Date:9/22/2009

ey was expanded to include 280 statistically relevant in-depth interviews with horse owners across the United States. It is the most current and up-to-date survey of its kind, and a must-have for any company involved in equine products and marketing. Brakke Consulting and Fountain AgriCounsel LLC also provided valuable information for use in this report.

We also incorporated information from The American Horse Council's landmark study, released in 2005.

About the Author

Despite growing up in New York City, Andrea Haller owned a horse as a teenager. After a successful 20-plus year career in market research and consulting, she returned to a life with horses. For the past 15 years she has owned two horse farms, and has been actively involved in many facets of the industry including breeding, boarding and training, and horse transportation. During the past several years she has rehabilitated dozens of unwanted horses.

Chapter 1: Executive Summary

Scope of Report

Report Methodology

Introduction

History of the Horse

A $100 Billion Impact in 2003

In 2008, the Perfect Storm began

Growth Projection to 9.3 Million Horses in 2010

Where the Opportunities Lie

Sources of Information for Equine Owners

Figure 1-1: Information Sources

The Feed Marketers

Figure 1-2: Company Shares of the Equine Grain and Concentrates Segment of the Feed Market, 2009

Regional Mills: A Force to be Reckoned With

Figure 1-3: Locations of Regional Feed Companies in North America

Where Hay Fits in

Supplements Also Face Harsh Criticism

Hay: The New Competition
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