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Reportlinker Adds U.S. Equine Market: Feed, Health Care and Services for Horses, The Report
Date:9/22/2009

re special services, which we explore in The U.S. Equine Market: Feed, Health Care and Services for Horses:

  • The report examines the top health products companies, as well as second-tier companies. It also takes a look at two significant product categories--de-worming and ulcer prevention & treatment. Two of the leading parasitologists in the world offer their opinions on what is now considered to be the most critical issue facing horse owners, caretakers, and marketers: ineffective parasite-control products.

  • Equine feeding is examined, starting with the two market leaders, Purina and Nutrena, and then delving into the regional feed mills. This report also examines hay and hay replacement products and their impact on the shrinking grain concentrates market. Opinions from leading equine nutritionists on equine feeding, including supplements, forage, and concentrates are included.

  • Largely unregulated, equine services range from necessary (vaccines and hoof care) to frivolous (acupuncture, massage, chiropractic). Other services, such as equine dentistry, are rapidly becoming mainstream as more owners and trainers recognize the importance of proper toothcare in horses.

Current and future trends are analyzed, with an eye on the current economic situation. With each horse costing upwards of $2,000 per year, on average, to maintain, The U.S. Equine Market: Feed, Health Care and Services for Horses addresses what impact the sagging economy will have upon the equine market, and what strategies marketers can employ to retain, if not expand, their market shares.

Report Methodology

The information contained in this report was obtained from primary and secondary research spanning nine months. Primary research entailed interviews with market partici
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