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Reportlinker Adds U.S. Equine Market: Feed, Health Care and Services for Horses, The Report
Date:9/22/2009

eting to and Through Farriers: A captive audience

Farnam and Farriers Secret

Full-time Farriers are a Valuable Marketing Opportunity

Footcare in an average day

Table 6-6: Poll: "How many horses do you provide footcare for in an average day?"

Future Farrier Facts

Dental Care

8,000 Equine Dentists in the U.S.

State Licensing for Equine Dentists

Cost of Dental Work

Dental Care is Becoming "Routine"

Table 6-7: Poll: "How often do you have your horse's teeth floated?"

Future Outlook for Equine Dental Care

Market Size Guesstimate

Other Health Services

Massage

Equinology

Equissage

Other Programs

Equine Acupuncture

Acupuncture Without Needles?

Equine Chiropractic

Training and Boarding

Figure 6-7: Amount Spent on Services in the Past 12 Months

Transportation: $3 billion and shrinking

Unregulated and Unaudited

Race Horses are no longer the Cash Cow for Transporters

Insurance

Mortality Insurance

Major Medical

Who Insures Their Horses?

Figure 6-8: Poll: "Do you buy insurance for your horse(s)?"

Pet Insurance: Part of Employee Compensation Packages

Markel and Equisure, Current Market Leaders

Figure 6-9: Markel Specialty Program Insurance, 2008 Gross Premium Volume ($230 million)

Equine Product Marketers offer Insurance

Pfizer's PreventiCare Program

Purina May
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SOURCE Reportlinker
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