Farnam and Farriers Secret
Full-time Farriers are a Valuable Marketing Opportunity
Footcare in an average day
Table 6-6: Poll: "How many horses do you provide footcare for in an average day?"
Future Farrier Facts
8,000 Equine Dentists in the U.S.
State Licensing for Equine Dentists
Cost of Dental Work
Dental Care is Becoming "Routine"
Table 6-7: Poll: "How often do you have your horse's teeth floated?"
Future Outlook for Equine Dental Care
Market Size Guesstimate
Other Health Services
Acupuncture Without Needles?
Training and Boarding
Figure 6-7: Amount Spent on Services in the Past 12 Months
Transportation: $3 billion and shrinking
Unregulated and Unaudited
Race Horses are no longer the Cash Cow for Transporters
Who Insures Their Horses?
Figure 6-8: Poll: "Do you buy insurance for your horse(s)?"
Pet Insurance: Part of Employee Compensation Packages
Markel and Equisure, Current Market Leaders
Figure 6-9: Markel Specialty Program Insurance, 2008 Gross Premium Volume ($230 million)
Equine Product Marketers offer Insurance
Pfizer's PreventiCare Program
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