Competition from "Natural" Worming Products
DE: Hype or Serious threat to "profitable poisons"?
New Product Development
X-Pel Natural Wormer: The Future of Equine Parasite Control?
New Product from Turkey
Patent has expired on Duddingtonia flagrans
Fecal Egg Count: A home test in development?
New Zealand Company Launches Equine Fecal Egg Count Kit
Equimax: Effective and Safe
Bayer: 8% of the Animal Health Market Worldwide
Novartis Animal Health: 6% market share in animal health
A New Class of Unique Wormers (AADs) Launched by Novartis
Other Companies of Note
Figure 5-7: Virbac Sales Growth, 2005-2009E (in million Euros)
Central Garden and Pet
Farnam, the #1 Brand (at retail) in OTC Horse Products
Sales are Currently Flat at CG&P
Pet Products Financials
Farnam Sales Increased, 2007-2008
Recognizable Brand Name, Website and click-thru Service
IverEase Discontinued Shortly After Launch
EquiAid is a Farnam Brand
Horse Health, another "Discount" brand
Quitt: Cures Wood Chewers?
Farnam Product Line, an array second to none
W. F. Young/Absorbine: A Heritage of Innovation Since 1892
Innovative Products Fuel Demand
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