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Reportlinker Adds U.S. Equine Market: Feed, Health Care and Services for Horses, The Report
Date:9/22/2009

e to diagnose ulcers

Equioxx: Merial's Breakthrough in Equine Pain Relief

Why Does Equioxx Work without Causing Ulcers?

Marketing Equioxx to AQHA Members who Train and Show

Injectible Equioxx Debut

Colic and GI Issues Number One Concern Among Horse Owners

Merial Vaccine Marketing to Vets

Merial's Zimecterin-brand Wormer # 1 Choice

Merial's Other Wormer Brands

Merial offers New Satisfaction Guarantee

But Renowned Parasite Experts Disagree

Intervet/Schering-Plough Animal Health: Worldwide Market Leader in Animal Health

Table 5-3: Growth Rates, by Company, 2007-2008

Intervet: Pioneer in Vaccines

Intervet: Pioneer in Customer Education

Banamine, #1 in Brand Awareness in Pain Relief

Safe Niche in Wormers, for now

Marketing

"We're For the Horse"

Over 50% of health-conscious horse owners administer their own vaccinations

Pfizer and Fort Dodge

Fort Dodge

Pfizer

The Brands

Fort Dodge: Brand Leader in Vaccines

West Nile Innovator # 1 West Nile Vaccine

Is West Nile Still A Serious Health Threat to Horses?

The Mosquito Shot and the AQHA

Worming Products Quest and Quest Plus

Marketing and Parasite Resistance

Dewormers are the Leading Health and Nutrition Product Purchased at Retail

Figure 5-6: Leading Equine Health and Nutrition Products Purchased at Retail, 2007

Brakes put on Deworming Market Growth

Rotation vs. Education


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