Equioxx: Merial's Breakthrough in Equine Pain Relief
Why Does Equioxx Work without Causing Ulcers?
Marketing Equioxx to AQHA Members who Train and Show
Injectible Equioxx Debut
Colic and GI Issues Number One Concern Among Horse Owners
Merial Vaccine Marketing to Vets
Merial's Zimecterin-brand Wormer # 1 Choice
Merial's Other Wormer Brands
Merial offers New Satisfaction Guarantee
But Renowned Parasite Experts Disagree
Intervet/Schering-Plough Animal Health: Worldwide Market Leader in Animal Health
Table 5-3: Growth Rates, by Company, 2007-2008
Intervet: Pioneer in Vaccines
Intervet: Pioneer in Customer Education
Banamine, #1 in Brand Awareness in Pain Relief
Safe Niche in Wormers, for now
"We're For the Horse"
Over 50% of health-conscious horse owners administer their own vaccinations
Pfizer and Fort Dodge
Fort Dodge: Brand Leader in Vaccines
West Nile Innovator # 1 West Nile Vaccine
Is West Nile Still A Serious Health Threat to Horses?
The Mosquito Shot and the AQHA
Worming Products Quest and Quest Plus
Marketing and Parasite Resistance
Dewormers are the Leading Health and Nutrition Product Purchased at Retail
Figure 5-6: Leading Equine Health and Nutrition Products Purchased at Retail, 2007
Brakes put on Deworming Market Growth
Rotation vs. Education
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