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Reportlinker Adds U.S. Equine Market: Feed, Health Care and Services for Horses, The Report
Date:9/22/2009

ay?

What stable hay prices mean for equine feed companies

Beyond 2009

Feed Stagnant, At Least for Now

Chapter 5: Equine Health Products and Companies

Table 5-1: Post-Merger Sales, Based Upon 2008 Sales (in $ millions)

Pre-and Post-Merger Market Shares

Figure 5-1: Pre-Merger Worldwide Market Shares

Figure 5-2: Post-Merger WW Market Shares

The New #1, Worldwide: Merck

The Merger

Merial: Steady Sales and Salesforce Structure

Steady sales growth

Salesforce Overlap

Animal Care Just a Small Portion of Merck Business

Figure 5-3: Merck Revenues, Post Merger

Merial's Rabies Vaccine # 1 Worldwide

Consistently Steady Sales Growth

Table 5-2: Merial Sales Growth (in $ billions)

Figure 5-4: Merial Sales Growth (in $ billions)

UlcerGard and GastroGard

Over 90% of racehorses have Gastric Ulcers

Despite education, horse owners are not that concerned with Equine Ulcers!

Unpublicized Facts about Equine Ulcers

Free Scoping to Market UlcerGard

More Merial Marketing

Selling Prevention instead of a Cure

UlcerGard Ad Campaign: Stay on Guard

Non-prescription Competition for Ulcer Prevention

Antacids

Herbs Heal Ulcers

Generic Omeprazole

Alfalfa hay: Simple and Inexpensive Ulcer Protection

Figure 5-5: How Buffering Capacity of Alfalfa Hay Helps Reduce and Prevent Gastric Ulcers

New Fecal Blood Test Now Availabl
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