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Reportlinker Adds U.S. Equine Market: Feed, Health Care and Services for Horses, The Report
Date:9/22/2009

States Offers "No Cost Feeding Trials"

Southern States Partners with Triple Crown

Senior Feed, #3 in Veterinarian Survey

Triple Crown Educates Consumers about Companies Using "Least Cost Formulation"

Regional Companies Own Ohio

Kalmbach Feeds, since 1963, Upper Sandusky, OH

Tiz Whiz

TDI: Another Ohio-based Premium equine feed company that uses a Fixed Formula

Pennfield Equine Feed Technologies: Premium Fixed-Formula

Kentucky Equine Research

Focus on Nutrition of the Performance Horse

Distribution

Tractor Supply

Figure 4-9: Tractor Supply 2008 Segments, as Percent of Total Sales

Vendors and Distribution Network

Growth Opportunities for Feed Companies: Equine Disorders and Diseases

Obese/Overweight Horses: As high as 51%

Natural Grazing vs. Overfeeding, Which is the Culprit

Insulin-Resistant Horses

Equine Polysaccharide Storage Myopathy (EPSM)

Feed Grass (or hay), as nature intended

Explosion in New Feed Choices

Throwing Supplements Away

Figure 4-10: Share of U.S. Retail Sales of Pet Supplements and Nutraceutical Treats by Animal Type, 2004 vs. 2007 (percent)

Figure 4-11: Share of U.S. Retail Sales by Animal Type and Category: Pet Supplements vs. Nutraceutical Treats, 2007 (percent)

Figure 4-12: Form of Horse Supplements Usually Used

Hay and Pasture: The Basics are Back

Hay Production

U.S. Hay Harvest and Production, 2008

Many Middlemen Involved

What else is known about H
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