Nutrena's Focus is Nutrients not Ingredients
Do ingredients REALLY matter?
Take Home Message to Equine Feed Consumers: Buyer Beware
Nutrena Targets Horse Owners Concerned About Safety
Nutrena's Competition
Second-Tier Companies Battle for Market Position Behind Purina and Nutrena
Manna Pro and Walmart
The Company
Calf-Manna: Not Just for Calves
Manufacturing and Distribution
Equine Product Line
Mars, Inc.
Buckeye
Seminole Feed, Mars Horsecare team up
Major Marketing Push in the United States
Three Senior Feeds from Buckeye
Hay Replacement Products
Doane Petcare Purchase
Cavalor: New Feed Introduced in the United States
The Products
Ultium's New Rival is Cavalor
Regional Mills: National Influence
Over 100 Different Brands Recommended by Veterinarians
Figure 4-8: Locations of Regional Feed Companies in North America
The Southeast Market
Seminole: A Regional Company with National Reputation
The Products
Retail Store Personnel "SOLD" on Seminole
National Expansion and Public Offering?
OBS: Ocala Breeders' Supply Snares 11% of the Florida Market
Southern States, a Virginia-based Farmers' Cooperative
Growth Via Acquisitions
Southern States' Equine Focus
Products and Brands
Legends is the #1 Southern States Brand
Southern
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