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Reportlinker Adds U.S. Equine Market: Feed, Health Care and Services for Horses, The Report
Date:9/22/2009

NEW YORK, Sept. 22 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue.

U.S. Equine Market: Feed, Health Care and Services for Horses, The

http://www.reportlinker.com/p0148037/US-Equine-Market-Feed-Health-Care-and-Services-for-Horses-The.html

There are approximately 10.5 million equines in the United States, which are used primarily for recreation and entertainment. These horses are responsible for generating over $40 billion per year in spending.

In this one-of-a-kind report, we examine:

  • The Horses: The life of a horse (and the amount of money spent on it) is dramatically different based upon its function. Unlike the majority of dogs and cats, only 7 million of the nation's 10.5 million horses are considered "pets" or companion animals. This report is the first to dissect the horse population by function, and examine each segment individually.

  • The People: This report scrutinizes horse owners by riding discipline, so that readers can make informed decisions about advertising and marketing based upon the specific demographics of horse owners. However, in many cases the owner is not the person making feeding and care decision, rather it is the trainer or boarding facility manager. This report explains how marketers can understand and influence these key decision makers.

Equines, regardless of their use and value, have basic ongoing needs and often requi
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