GlaxoSmithKline Relaunches Macleans Brand 22
GlaxoSmithKline Introduces The Aquafresh Children's Range 22
Aquafresh Milk Teeth for 0-3 years 23
Aquafresh Little Teeth for 4-6 years 23
Aquafresh Big Teeth for 6+ years 23
Oriflame Launches Optifresh Toothpaste 23
Green People Introduces Minty Cool Toothpaste 24
Eco-Dent Unveils Res-Q-Dent Toothpaste 24
Zion Health Releases New Version of ClayBrite Natural Toothpaste 24
Colgate Releases Colgate Max White 25
5. MAJOR PLAYERS 25
Church & Dwight (US) 25
Colgate-Palmolive Company (US) 25
Colgate-Palmolive Gmbh (Germany) 26
Colgate-Palmolive (India) Limited (India) 26
Gaba Holding AG (Switzerland) 26
GlaxoSmithKline (UK) 27
Henkel AG & Co. KGaA (Germany) 27
Johnson and Johnson (US) 27
Procter & Gamble Company (US) 28
Unilever N.V. (The Netherlands/UK) 28
Hindustan Unilever Limited (India) 28
6. GLOBAL MARKET ANALYTICS 29
7. THE UNITED STATES 39
Oral Hygiene Products: Outlook 39
Trends and Issues in the Toothpaste Market 39
Whiteners Drive Category Growth 41
New Product Development Drives Dental Products Market 42
Growing Demand for "all in one" Toothpastes 43
Multiple Trends Mark Toothpaste Category 43
Children's Toothpaste Market: Booming 44
Multi-Benefit Segment: On an Upward Trend 44
Whitening Toothpastes: Prolific Sales 45
Toothpaste for Sensitive Teeth: Niche Market 46
Traditional/Regular Toothpastes: Losing Appeal 46
Advertising/Promotion and Distribution Scenario 46
Consumer Trends 47
Demographic Trends 48
Toothpaste from China Under Scanner
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