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Reportlinker Adds Toothpaste - Global Market Trends
Date:11/20/2009

NEW YORK, Nov. 20 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue.

Toothpaste - Global Market Trends

http://www.reportlinker.com/p0164389/Toothpaste---Global-Market-Trends.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=prnewswire

Toothpaste is one of the most dynamic segments of the oral care market. The frequency of product launches in existing segments of the market and genesis of new product segments contributes to continuous evolution of the toothpaste market. Increase in sales of oral hygiene products in major markets worldwide has largely resulted from growing awareness of hygiene and product innovation. New advancements have led to the launch of a variety of high-priced, value-added multifunctional products in several oral care categories such as toothpastes and toothbrushes. Whitening toothpastes and products offering multiple functions are driving growth in the dentifrices segment.

Currently, for major toothpastes, averting tooth decay is not sufficient, which usually guarantee benefits such as fresher breath, healthier gums and whiter teeth. Technological advancements in recent years have altered the toothpaste segment to one that offers additional benefits besides just fighting cavities to customers. This made manufacturers to roll out products with a lot of additional features that were not available previously.

These and other market data and trends are presented in "Toothpaste: Global Market Trends" by BizAcumen, Inc. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses.

TOOTHPASTE BMR-1189

CONTENTS

1. METHODOLOGY 1

Study Reliability and Reporting Limitations 1

Disclaimers 2

Quantitative Techniques & Reporting Level 3

2. MARKET DYNAMICS 4

Outlook 4

Trends and Issues 4

Biotechnology to Enable Re-growth of Teeth 4

Multipurpose Toothpastes Augment Oral Care Market 4

Toothpaste: Largest Segment in Oral Care 5

Rise in Value-Added Toothpastes 5

Change in Marketers Strategy 5

Brand Extensions: Order of the Day 6

New Flavors Flood Market 6

Mint - The Favorite Flavor 7

Emerging Segments in the Toothpaste Market 7

Popularity of Whitening Toothpastes 7

Toothpastes with Natural Ingredients Gain Popularity 8

Sensitivity Toothpastes 8

Children's Toothpaste 9

Remineralizing Systems 9

Leading Players and Brands in Major Markets Worldwide in the

Recent Past 9

Demographic Trends 10

Consumption of Toothpaste - A Global Overview 11

Market Structure and Competition 11

Saturation Triggers Competition and Segmentation 11

Multinationals - Ruling the Roost 12

Competitive Factors 12

Emerging Mega Markets 12

Key Factors Impacting Sales 12

Factors Impacting Sales of Toothpastes in the Worldwide

Market (On a Scale of 1-10) 12

Advertising and Promotion 12

Advertising - For A "Brand" New Smile 12

The GEL Craze 13

Branding - Impact on Purchases 13

Advertising in the Children's Toothpaste Segment 14

Distribution Channels 14

Retail Scenario Across Major Markets 14

Strategies to Increase Market Share 14

Emergence of Multi-Channel Buyers 14

3. PRODUCT FACTS 15

A. Regular 15

B. Anti-Caries 15

C. Children's 15

D. Desensitizing 15

E. Gum Protection 15

F. Multi-benefit 15

G. Tartar Control 15

H. Whitening 16

I. Others 16

4. CORPORATE DEVELOPMENTS 16

Church & Dwight to Acquire Orajel and OTC Brands 16

Anchor Health to Take Over International Oral and Personal

Care Brands 16

Pepsodent Signs Agreement with the Indian Dental Association 17

Colgate-Palmolive Establishes Toothpaste Plant 17

Pfizer Divests Consumer Healthcare Business 17

Elgydium(R) Toothpaste Enters the U.S. Market 17

Chinese Government Certifies LG H&H's Bamboo Salt Toothpaste

as a Renowned Brand 18

Clearly Calcium Introduces Caffeinated Buzz Toothpaste 18

GlaxoSmithKline Launches Aquafresh Iso-Active Foaming Gel 18

Pearl Drops Adds Two Novel Products to its Range 18

Xlear Introduces Spry Spearmint, Fluoride- derived Toothpaste 19

Lion Corporation Releases Extra Herb Flavor 19

Alltracel Acquires Synpart's Oral Care Company 19

Colgate-Palmolive Acquires SS Oral Hygiene Products 19

Colgate-Palmolive Takes Over Advanced Oral Care Products 20

Colgate-Palmolive Acquires Professional Oral Care Products 20

African Consumer Care Establishes New Production Facility 20

Farmax to Tap New Markets 20

FDA Approves Crest Toothpaste 20

JASON Introduces PowerSmile(R) Cinnamon Mint Toothpaste and

Mouthwash 21

Manuka Health Launches NZ Propolis BIO30 & UMF(R)20+ Manuka

Toothpaste 21

Natural Dentist Unveils a Novel Line of Toothpaste 21

GlaxoSmithKline Releases New Pronamel Toothpaste 22

GlaxoSmithKline Relaunches Macleans Brand 22

GlaxoSmithKline Introduces The Aquafresh Children's Range 22

Aquafresh Milk Teeth for 0-3 years 23

Aquafresh Little Teeth for 4-6 years 23

Aquafresh Big Teeth for 6+ years 23

Oriflame Launches Optifresh Toothpaste 23

Green People Introduces Minty Cool Toothpaste 24

Eco-Dent Unveils Res-Q-Dent Toothpaste 24

Zion Health Releases New Version of ClayBrite Natural Toothpaste 24

Colgate Releases Colgate Max White 25

5. MAJOR PLAYERS 25

Church & Dwight (US) 25

Colgate-Palmolive Company (US) 25

Colgate-Palmolive Gmbh (Germany) 26

Colgate-Palmolive (India) Limited (India) 26

Gaba Holding AG (Switzerland) 26

GlaxoSmithKline (UK) 27

Henkel AG & Co. KGaA (Germany) 27

Johnson and Johnson (US) 27

Procter & Gamble Company (US) 28

Unilever N.V. (The Netherlands/UK) 28

Hindustan Unilever Limited (India) 28

6. GLOBAL MARKET ANALYTICS 29

7. THE UNITED STATES 39

Oral Hygiene Products: Outlook 39

Trends and Issues in the Toothpaste Market 39

Whiteners Drive Category Growth 41

New Product Development Drives Dental Products Market 42

Growing Demand for "all in one" Toothpastes 43

Multiple Trends Mark Toothpaste Category 43

Children's Toothpaste Market: Booming 44

Multi-Benefit Segment: On an Upward Trend 44

Whitening Toothpastes: Prolific Sales 45

Toothpaste for Sensitive Teeth: Niche Market 46

Traditional/Regular Toothpastes: Losing Appeal 46

Advertising/Promotion and Distribution Scenario 46

Consumer Trends 47

Demographic Trends 48

Toothpaste from China Under Scanner 48

Trade Dynamics 48

8. CANADA 50

Canada Restricts Entry on Adulterated Toothpastes 50

9. JAPAN 52

10. EUROPE 53

a. France 57

b. Germany 60

c. Italy 63

d. The United Kingdom 64

e. Spain 67

f. Russia 68

g. Rest of Europe 70

11. ASIA-PACIFIC 71

Oral Hygiene Market 71

Price-Conscious Consumers 71

Australia 72

Australian Authorities Ban Toothpastes with Excessive DEG

Content 72

China 72

Toothpaste Market 72

Rise in Chinese Economy Boosts Toothpaste Market 73

China-Largest Producer of Toothpaste in the World 73

Consumer Trends 73

Chinese Toothpastes Exports Sink 74

China to Re-Define Safety Rules for Toothpaste 74

Hong Kong 74

Hong Kong Bans Sales of Three Chinese Toothpastes 74

India 75 Factors Fueling Growth 75

Toothpaste Market 75

Competitive Scenario 76

Dwindling Colgate Share in Toothpaste Market 76

Contribution of Cibaca to Volume Growth 77

12. THE MIDDLE EAST 79

Saudi Arabia 79

Signal Social Mission Program to Focus on Oral Habits 79

13. LATIN AMERICA 80

Colgate-Palmolive Leads From Front 80

    Peru 80

    EXHIBITS

    Table 1: Market Shares of Select Toothpaste Manufacturers by

    Geographic Region in the World - 2005

    Table 2: Per Capita Consumption of Toothpaste by Select

    Countries in the World - 2005 (in ml)

    Table 3: Global Toothpaste Market by Region for the Period

    2007-2015 (Sales in US$ Million)

    Table 4: Percentage Breakdown of Global Toothpaste Market by

    Region for the Years 2008 & 2012

    Table 5: Global Regular Toothpaste Market by Region for the

    Period 2007-2015 (Sales in US$ Million)

    Table 6: Percentage Breakdown of Global Regular Toothpaste

    Market by Region for the Years 2008 & 2012

    Table 7: Global Anti-Caries Toothpaste Market by Region for

    the Period 2007-2015 (Sales in US$ Million)

    Table 8: Percentage Breakdown of Global Anti-Caries

    Toothpaste Market by Region for the Years 2008 & 2012

    Table 9: Global Whitening Toothpaste Market by Region for the

    Period 2007-2015 (Sales in US$ Million)

    Table 10: Percentage Breakdown of Global Whitening Toothpaste

    Market by Region for the Years 2008 & 2012

    Table 11: Global Children's Toothpaste Market by Region for

    the Period 2007-2015 (Sales in US$ Million)

    Table 12: Percentage Breakdown of Global Children's Toothpaste

    Market by Region for the Years 2008 & 2012

    Table 13: Global Desensitizing Toothpaste Market by Region for

    the Period 2007-2015 (Sales in US$ Million)

    Table 14: Percentage Breakdown of Global Desensitizing

    Toothpaste Market by Region for the Years 2008 & 2012

    Table 15: Global Gum Protection Toothpaste Market by Region

    for the Period 2007-2015 (Sales in US$ Million)

    Table 16: Percentage Breakdown of Global Gum Protection

    Toothpaste Market by Region for the Years 2008 & 2012

    Table 17: Global Multi-benefit Toothpaste Market by Region for

    the Period 2007-2015 (Sales in US$ Million)

    Table 18: Percentage Breakdown of Global Multi-benefit

    Toothpaste Market by Region for the Years 2008 & 2012

    Table 19: Global Tartar Control Toothpaste Market by Region

    for the Period 2007-2015 (Sales in US$ Million)

    Table 20: Percentage Breakdown of Global Tartar Control

    Toothpaste Market by Region for the Years 2008 & 2012

    Table 21: Global Other Toothpaste Market by Region for the

    Period 2007-2015 (Sales in US$ Million)

    Table 22: Percentage Breakdown of Global Other Toothpaste

    Market by Region for the Years 2008 & 2012

    Table 23: Market Shares of Leading Toothpaste Manufacturers by

    Value Sales in the US - 2005

    Table 24: Market Shares of Leading Toothpaste Manufacturers by

    Volume Sales in the US - 2005

    Table 25: Market Shares of Leading Toothpaste Brands by Value

    Sales in the US - 2007

    Table 26: Market Shares of Leading Toothpaste Brands by Volume

    Sales in the US - 2007

    Table 27: Market Shares of Leading Toothpaste Brands by Value

    Sales through Drug Stores in the US - 2007

    Table 28: Market Shares of Leading Toothpaste Brands by Volume

    Sales through Drug Stores in the US - 2007

    Table 29: Market Shares of Leading Whitener Products Brands by

    Value Sales through Drug Stores in the US - 2006

    Table 30: Market Shares of Leading Whitener Products Brands

    by Volume Sales in the US - 2006

    Table 31: Percentage Share of Toothpaste Manufacturer Dollar

    Sales by Trade Class - 2005

    Table 32: Percentage Share of Toothpaste Manufacturer Unit

    Sales by Trade Class - 2005

    Table 33: US Imports of Toothpaste, Denture Cleaners and

    Other Oral Hygiene Preparations by Country - 2007 (In US$

    Million)

    Table 34: US Exports of Toothpaste, Denture Cleaners and

    Other Oral Hygiene Preparations by Destination - 2007 (In US$

    Million)

    Table 35: Toothpaste Market by Segment in the US: 2007-2015

    (Sales in US$ Million)

    Table 36: Percentage Breakdown of Toothpaste Market by Segment

    in the US for the Years 2008 & 2012

    Table 37: Toothpaste Market by Segment in Canada: 2007-2015

    (Sales in US$ Million)

    Table 38: Percentage Breakdown of Toothpaste Market by Segment

    in Canada for the Years 2008 & 2012

    Table 39: Toothpaste Market by Segment in Japan: 2007-2015

    (Sales in US$ Million)

    Table 40: Percentage Breakdown of Toothpaste Market by Segment

    in Japan for the Years 2008 & 2012

    Table 41: Market Shares of Leading Toothpaste Manufacturers by

    Value Sales in the US - 2005

    Table 42: Toothpaste Market by Region in Europe: 2007-2015

    (Sales in US$ Million)

    Table 43: Percentage Breakdown of Toothpaste Market by Region

    in Europe for the Years 2008 & 2012

    Table 44: Toothpaste Market by Segment in Europe: 2007-2015

    (Sales in US$ Million)

    Table 45: Percentage Breakdown of Toothpaste Market by Segment

    in Europe for the Years 2008 & 2012

    Table 46: Percentage Breakdown of Leading Toothpaste

    Manufacturers by Value Sales in France - 2005

    Table 47: Toothpaste Market by Segment in France: 2007-2015

    (Sales in US$ Million)

    Table 48: Percentage Breakdown of Toothpaste Market by Segment

    in France for the Years 2008 & 2012

    Table 49: Percentage Breakdown of Toothpaste Distribution

    Channels in Germany - 2005

    Table 50: Percentage Breakdown of Leading Toothpaste

    Manufacturers by Value Sales in Germany - 2005

    Table 51: Toothpaste Market by Segment in Germany: 2007-2015

    (Sales in US$ Million)

    Table 52: Percentage Breakdown of Toothpaste Market by Segment

    in Germany for the Years 2008 & 2012

    Table 53: Toothpaste Market by Segment in Italy: 2007-2015

    (Sales in US$ Million)

    Table 54: Percentage Breakdown of Toothpaste Market by Segment

    in Italy for the Years 2008 & 2012

    Table 55: Percentage Breakdown of Leading Toothpaste

    Manufacturers by Value Sales in the UK - 2005

    Table 56: Toothpaste Market by Segment in the UK: 2007-2015

    (Sales in US$ Million)

    Table 57: Percentage Breakdown of Toothpaste Market by Segment

    in the UK for the Years 2008 & 2012

    Table 58: Toothpaste Market by Segment in Spain: 2007-2015

    (Sales in US$ Million)

    Table 59: Percentage Breakdown of Toothpaste Market by Segment

    in Spain for the Years 2008 & 2012

    Table 60: Market Shares of Toothpaste Manufacturers by Value

    Sales in Russia - 2005

    Table 61: Toothpaste Market by Segment in Russia: 2007-2015

    (Sales in US$ Million)

    Table 62: Percentage Breakdown of Toothpaste Market by Segment

    in Russia for the Years 2008 & 2012

    Table 63: Toothpaste Market by Segment in Rest of Europe:

    2007-2015 (Sales in US$ Million)

    Table 64: Percentage Breakdown of Toothpaste Market by Segment

    in Rest of Europe for the Years 2008 & 2012

    Table 65: Toothpaste Penetration in India - 2006

    Table 66: Toothpaste Market by Segment in Asia-Pacific:

    2007-2015 (Sales in US$ Million)

    Table 67: Percentage Breakdown of Toothpaste Market by Segment

    in Asia-Pacific for the Years 2008 & 2012

    Table 68: Toothpaste Market by Segment in Middle East:

    2007-2015 (Sales in US$ Million)

    Table 69: Percentage Breakdown of Toothpaste Market by Segment

    in Middle East for the Years 2008 & 2012

    Table 70: Percentage Breakdown of Leading Toothpaste

    Categories in Peru - 2005

    Table 71: Toothpaste Market by Segment in Latin America:

    2007-2015 (Sales in US$ Million)

    Table 72: Percentage Breakdown of Toothpaste Market by Segment

    in Latin America for the Years 2008 & 2012

    COMPANIES PROFILED

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    Toothpaste - Global Market Trends

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    Nicolas Bombourg
    Reportlinker
    Email: nbo@reportlinker.com
    US: (805)652-2626
    Intl: +1 805-652-2626
    
    

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