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Reportlinker Adds The Future of Senior Nutrition: Key Ingredients, Strategic Issues and Targeted Opportunities for Older Consumers
Date:11/30/2009

a's Optimel prompts satiety and has been successful in the

Netherlands 107

PinnoThin promotes CCK release 107

Enova oil may help prevent body fat accumulation 107

Benefits of potato products in weight management 108

Slendesta Potato Extract uses a protein from potatoes to stimulate

Calcium 109

Benefits of calcium in osteoporosis 109

Applications of calcium 110

Issues with using calcium 110

Health claims for calcium are permissible in certain countries 110

Vitamin D 111

Introduction 111

Benefits of Vitamin D in osteoporosis 113

Applications of Vitamin D 114

Probiotics 115

Applications of probiotics 116

Coenzyme Q10 117

Introduction 117

Benefits of CoQ10 in CVD 118

Applications of CoQ10 120

Other ingredients 121

Ginkgo Biloba 122

L-Theanine 122

Phosphtidylserine 124

Citicoline 125

Resveratrol 125

Vitamin E & Selenium 125

Creatine 126

Vitamin K 126

Formulating Vitamin K 126

Magnesium 127

Formulating with magnesium 127

Conclusions 128

Chapter 5 Conclusions: Major targets for seniors' nutrition 130

A framework for improved targeting 130

The potential of the market is not being fulfilled 130

Segmentation, diseases and ingredients 131

Marketing and strategic factors 133

Conclusions 134

Appendix 136

Bibliography 136

Index 137

List of Figures

Figure 1.1: Average life expectancy (years) at birth, 1950-55 to 2010-15 22

Figure 1.2: Segmentation framework for Senior consumers based upon health status and willingness to modify diets for health benefits 25

Figure 1.3:
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