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Reportlinker Adds The Future of Senior Nutrition: Key Ingredients, Strategic Issues and Targeted Opportunities for Older Consumers
Date:11/30/2009

ritional behaviors 13

Diseases and nutrition's role 14

Key ingredients in seniors' nutrition 15

Chapter 1 Targeting the rise of senior consumers 18

Summary 18

Introduction 19

Seniors are no longer an overlooked group 19

Seniors are more likely to act on their health concerns 19

The value of Senior consumption is little known 21

The rise of the senior consumer 22

Demographic trends remain the key driver 22

Segmenting the senior consumer audience 24

Seniors are not one heterogeneous group 24

A need to move beyond purely aged-based segmentation 24

A segmentation framework for seniors 25

Although 71% of Seniors are willing to modify their diets, not all will do so 27

Seniors' dietary regimens 28

Dietary regimens serving the needs of Seniors 28

Strategic issues when targeting Seniors 30

Seniors are "smart shoppers" 31

Income disparities mean that price is a major issue 32

Seniors' attitudes towards functional foods must be recognized 32

Marketing messages must be clear and relevant 32

Future outlook 34

Chapter 2 Drivers of seniors' nutritional behaviors 36

Summary 36

Introduction 37

Demographics do not explain nutritional behaviors by themselves 37

Consumer drivers 37

From cure to prevention of disease - self medication 37

Increased knowledge of the link between diet and health 38

Decreasing trust in pharmaceuticals 39

A fall in trust promotes uptake of functional foods 39

Manufacturer and industry drivers 41

A push to create value in low growth markets 41

Increased research & development 42

Regulatory drivers 43

European regulation 43

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