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Reportlinker Adds The Future of Senior Nutrition: Key Ingredients, Strategic Issues and Targeted Opportunities for Older Consumers

NEW YORK, Nov. 30 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

The Future of Senior Nutrition: Key ingredients, strategic issues and targeted opportunities for older consumers

Seniors, have emerged as a powerful consumer audience which food and drinks marketers need to meet the needs of better. Senior spending power and the realization that older consumers are not "set in their ways" have all contributed to marketers no longer overlooking this group and instead asking themselves what the needs of the consumers are and how product propositions can be updated in order to meet these needs more effectively. And for food and drinks players the question has become how can products help Seniors meet their dietary goals better. The Future of Senior Nutrition: Key ingredients, strategic issues and targeted opportunities for older consumers focuses on the role that nutrition plays in Seniors' food and drinks choices and behaviors.

Table of Contents

Opportunities in Senior Nutrition

Executive summary 12

Targeting the rise of senior consumers 12

Drivers of seniors' nutritional behaviors 13

Diseases and nutrition's role 14

Key ingredients in seniors' nutrition 15

Chapter 1 Targeting the rise of senior consumers 18

Summary 18

Introduction 19

Seniors are no longer an overlooked group 19

Seniors are more likely to act on their health concerns 19

The value of Senior consumption is little known 21

The rise of the senior consumer 22

Demographic trends remain the key driver 22

Segmenting the senior consumer audience 24

Seniors are not one heterogeneous group 24

A need to move beyond purely aged-based segmentation 24

A segmentation framework for seniors 25

Although 71% of Seniors are willing to modify their diets, not all will do so 27

Seniors' dietary regimens 28

Dietary regimens serving the needs of Seniors 28

Strategic issues when targeting Seniors 30

Seniors are "smart shoppers" 31

Income disparities mean that price is a major issue 32

Seniors' attitudes towards functional foods must be recognized 32

Marketing messages must be clear and relevant 32

Future outlook 34

Chapter 2 Drivers of seniors' nutritional behaviors 36

Summary 36

Introduction 37

Demographics do not explain nutritional behaviors by themselves 37

Consumer drivers 37

From cure to prevention of disease - self medication 37

Increased knowledge of the link between diet and health 38

Decreasing trust in pharmaceuticals 39

A fall in trust promotes uptake of functional foods 39

Manufacturer and industry drivers 41

A push to create value in low growth markets 41

Increased research & development 42

Regulatory drivers 43

European regulation 43

Short term pain should give way to longer term benefits 45

US regulation 45

US regulation is currently under review 45

Japanese regulation 46

Regulation has helped to establish an innovation hotbed in Japan 46

Healthcare industry drivers 48

The growing cost of healthcare 48

Biotechnology and nutrigenomics 50

Conclusions and outlook 50

Chapter 3 Diseases and the changing role of nutrition 52

Summary 52

Introduction 53

Cardiovascular disease (CVD) 54

Disease definition and causes 54

Disease epidemiology 54

Disease burden 56

Functional foods and CVD 57

Obesity 59

Disease definition, causes and health consequences 59

Disease epidemiology 60

Disease burden 61

Functional foods and Obesity 61

Sarcopenia 63

Disease definition, symptoms and causes 63

Sarcopenic obesity 64

Disease epidemiology 65

Disease burden 65

Functional foods and sarcopenia 65

Osteoporosis 66

Disease definition, symptoms and causes 66

Disease epidemiology 67

Disease burden 68

Role for functional foods in osteoporosis 69

Depression and dementia 70

Depression disease definition, symptoms and causes 70

Depression: disease epidemiology 71

Dementia: disease definition, symptoms and causes 72

Dementia: disease epidemiology 72

Dementia: disease burden 73

Functional ingredients, depression and dementia 74

Digestive health 75

Disease epidemiology 75

Functional foods and digestive health 77

Key targets and future outlook 77

Chapter 4 Key ingredients in seniors' nutrition 80

Summary 80

Introduction 81

Ingredients need to find appropriate targets to take them into the mainstream 81

Product launch activity 82

Ingredient share of product launches 82

Disease share of new product launches 83

Omega 3 85

Introduction 85

Benefits of Omega 3 in CVD 85

Benefits of Omega 3 in depression and dementia 86

More proof is still required of omega-3's efficacy in treating depression 87

Benefits of Omega 3 in sarcopenia 88

Benefits of Omega 3 in weight management 88

Applications of Omega-3 88

Use of omega-3 requires careful approaches 89

Dairy products are particularly suitable for incorporation of omega-3 89

However functional foods struggle to deliver effective doses of omega-3 89

Issues with using Omega 3 92

Dosage issues limit omega-3 role as an effective functional food ingredient 92

Plant sterols and stanols 94

Introduction 94

Benefits of sterols and stanols in CVD 94

Applications of sterols and stanols 97

Issues with using sterols and stanols 98

Whey proteins 100

Introduction 100

Benefits of whey proteins in CVD 101

Benefits of whey proteins in weight management 101

Benefits of whey proteins in sarcopenia 102

Whey proteins aid post-prandial protein synthesis 102

Whey protein intake should ideally be a regular part of Seniors' diets 103

Benefits of whey proteins in immunity 103

Applications of whey proteins 104

Essential Amino Acids (EAAs) and Leucine 105

Overview 105

Fiber and other weight management products 106

Introduction 106

Benefits of fibers in weight management 106

Benefits of oils in weight management 106

Fabuless has been shown to increase satiety and decrease food intake 106

Campina's Optimel prompts satiety and has been successful in the

Netherlands 107

PinnoThin promotes CCK release 107

Enova oil may help prevent body fat accumulation 107

Benefits of potato products in weight management 108

Slendesta Potato Extract uses a protein from potatoes to stimulate

Calcium 109

Benefits of calcium in osteoporosis 109

Applications of calcium 110

Issues with using calcium 110

Health claims for calcium are permissible in certain countries 110

Vitamin D 111

Introduction 111

Benefits of Vitamin D in osteoporosis 113

Applications of Vitamin D 114

Probiotics 115

Applications of probiotics 116

Coenzyme Q10 117

Introduction 117

Benefits of CoQ10 in CVD 118

Applications of CoQ10 120

Other ingredients 121

Ginkgo Biloba 122

L-Theanine 122

Phosphtidylserine 124

Citicoline 125

Resveratrol 125

Vitamin E & Selenium 125

Creatine 126

Vitamin K 126

Formulating Vitamin K 126

Magnesium 127

Formulating with magnesium 127

Conclusions 128

Chapter 5 Conclusions: Major targets for seniors' nutrition 130

A framework for improved targeting 130

The potential of the market is not being fulfilled 130

Segmentation, diseases and ingredients 131

Marketing and strategic factors 133

Conclusions 134

Appendix 136

Bibliography 136

Index 137

List of Figures

Figure 1.1: Average life expectancy (years) at birth, 1950-55 to 2010-15 22

Figure 1.2: Segmentation framework for Senior consumers based upon health status and willingness to modify diets for health benefits 25

Figure 1.3: Senior consumer segments' interest levels in core product markets serving Seniors' nutritional needs 29

Figure 2.4: Drug recalls and warnings on defective drugs 40

Figure 4.5: Share of product launches containing ingredients with particular nutritional benefits for Seniors' by the type of disease they can help with, 2005-2008 84

Figure 4.6: Horizon Organic Milk with DHA & Country Crock Omega Plus (contains ALA) 91

Figure 4.7: Silk Soy Milk with plant sterols 98

Figure 4.8: Optimel Dairy drink 107

Figure 4.9: Enova Oil 108

Figure 4.10: Examples of probiotics 117

Figure 4.11: Kyodod Nyugyo's Meito Ichi Kenbi Shukan functional Coenzyme Q10 drink 121

Figure 4.12: The Doctors Chocolate and Function Vacation Pacific Coconut with L-theanine 124

Figure 5.13: Strategic map for targeting Seniors' who modify their diet in order to improve their health: consumer segments, disease states and main ingredient targets 133

List of Tables

Table 1.1: Average life expectancy (years) at birth, 1950-55 to 2010-15 23

Table 1.2: Millions of people aged 50 years or more around the World*, 1995-2015 23

Table 2.3: Global packaged food and drinks sales ($bn), by region, 2000-2009 41

Table 2.4: Functional Ingredients and Health Claims Allowed by the U.S. FDA 46

Table 3.5: Total cardiovascular disease prevalence and suffer numbers in eight major countries, 2008-2013 55

Table 3.6: Total hypertension prevalence and suffer numbers in eight major countries, 2008-2013 56

Table 3.7: Cardiovascular disease healthcare costs (euro m) for selected European countries and the EU27 overall, 2006 57

Table 3.8: Top formulation choices for functional foods targeting CVD risk prevention 59

Table 3.9 Functional ingredients marketed for sarcopenia 62

Table 3.10: Total osteoporosis prevalence and suffer numbers in eight major countries, 2008-2013

Table 3.11: Functional ingredients for osteoporosis 70

Table 3.12: Total major depressive disorder prevalence and suffer numbers in selected major countries and regions, 2006-2012 71

Table 3.13: Total Alzheimer's prevalence and suffer numbers in selected major countries and regions, 2006-2012 73

Table 3.14: Functional ingredients for memory loss and dementia 75

Table 3.15: Total Irritable Bowel Syndrome prevalence and suffer numbers in eight major countries, 2008-2013 76

Table 4.16: Share of product launches containing ingredients with particular nutritional benefits for Seniors' by ingredient, 2005-2008 83

Table 4.17: Study results into eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) roles in cardiovascular disease prevention 86

Table 4.18: Omega-3 health claims and recommended daily intake by country 90

Table 4.19: Functional foods and drinks with plant sterols/stanols 97

Table 4.20: Best dietary sources of vitamin D 111

Table 4.21: Research-supported effects of probiotics and their functional properties 116

To order this report:

Functional Food Industry: The Future of Senior Nutrition: Key ingredients, strategic issues and targeted opportunities for older consumers

More Market Research Report

Nicolas Bombourg
US: (805)-652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

SOURCE Reportlinker
Copyright©2009 PR Newswire.
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