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Reportlinker Adds Pharmaceutical Outsourcing Opportunities Post-Launch: Contract Manufacturing and Contract Sales and Marketing, 3rd Edition Report
Date:9/22/2009

arkets for manufacturing and sales, this report includes

  • CMO and CSO Market Size and Forecasts
  • Regional Market Breakout (US, Europe, Japan, Latin America, Rest of World)
  • Overview of CMO/CSO Market and Key Drivers
  • Key Issues and Trends
  • Biopharmaceutical Manufacturing
  • Assessment of Key Companies in the Market

Traditionally, large pharmaceutical companies considered sales and marketing a core competency, and built in-house sales teams and the infrastructure to support promotional activities, launches and general portfolio expansion. However, in recent years, consistent with the ``lean-and-mean`` business model evolving in the pharmaceutical industry, sales and marketing is shifting--albeit slowly--from a core competency to a prime candidate for outsourcing.

Primary and Secondary Research

The information for this report was gathered using both primary and secondary research including comprehensive research of secondary sources such as company literature, databases, investment reports, and medical and business journals. Telephone interviews and email correspondence were the primary method of gathering information. For the purpose of this study Kalorama Information conducted interviews with key industry officials, consultants, health care providers, and government personnel. These sources were the primary basis in gathering information specifically relating to revenue and market share data presented in this report. Specific interviews with pharmaceutical company representatives included marketing directors, division managers, and product representatives.

TABLE OF CONTENTS

CHAPTER ONE: EXECUTIVE SUMMARY

  • Scope and Methodology
  • Challenges Facing the Pharmaceutical Industry '/>"/>

SOURCE Reportlinker
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