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Reportlinker Adds Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition Report
Date:9/22/2009

Shopping Options for Omega-Enhanced Foods and Beverages

Table 4-1: Stores Frequented for Food Shopping in Past 30 Days (percent)

Where Consumers Are Buying Omega-Enhanced Foods

Table 4-2: Omega Foods and Beverages: Share of Dollar Sales by Outlet, 2007(percent share)

Figure 4-1: Omega-3 Foods and Beverages: Share of Dollar Sales by Outlet, 2007 (percent)

Different Formats Attract Consumers for Their Varied Needs

Number of Stock-keeping Units by Retail Channel

Omegas in the Mail

Options for Retail Distribution

Direct Delivery Advantages

Advantages of Warehouse Delivery

Smaller Marketers Work Through Brokers

Introducing Functional Foods to the Marketplace

Chapter 5: The Consumer

Key Points

Consumer Awareness of the Need for Omega-3 is Very High

Table 5-1: Ingredients on Product Nutrition Panels Sought by Shoppers, 2005-2008 (percent of Shoppers Who Consider Information About an Ingredient or Specified Content "Very Important")

Table 5-2: Ingredients on Package Claims Sought by Shoppers (percent of Shoppers Who Look for Claim)

Not Only Boomers Interested in Improving Their Eating Habits

Reasons for Increasing Consumer Interest in Fortified Foods

Two Different Consumers Are Primarily Targeted

Table 5-3: Awareness and Consumption of Omega-3s for Certain Health Benefits, 2005 (percent)

Consumers Aware About Fat Types and Forms

Consumers' Perceptions of Fats and Fatty Acids

Figure 5-1: Consumers' Perceptions of Omega-3 Fatty Acids and Fish Oils, 2005 (percent)

Consumption Trends

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