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Reportlinker Adds Key Players and Innovative Start-Ups in Nutraceuticals: Emerging Strategies in Ingredients, Pharma, Food and Drinks
Date:11/30/2009

NEW YORK, Nov. 30 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Key Players and Innovative Start-Ups in Nutraceuticals: Emerging strategies in ingredients, pharma, food and drinks

http://www.reportlinker.com/p0165649/Key-Players-and-Innovative-Start-Ups-in-Nutraceuticals-Emerging-strategies-in-ingredients-pharma-food-and-drinks.html

Nutraceuticals are bioactive compounds with properties beneficial to health that are often concentrated extracts from fruits, herbs, seeds, specific lipids and vegetables. Nutraceuticals are often used to fortify food products, creating functional foods, or can be taken as supplements. Pharmaceuticals, on the other hand, are bioactive compounds intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease. Pharmaceuticals are most often new chemical entities. Over the past few years, most of nutraceutical ingredients have made good progress in the marketplace and are now available in a wide range of foods and drinks, as well as supplements. Some have also been developed as pharmaceuticals. The consumer environment is driving growth in the nutraceuticals market. Over the past decade, consumers have become more concerned for their health and are increasingly inclined to self-medicate. Healthcare providers, too, are keen to shift some of the burden of healthcare costs to individuals and recognize that functional foods may provide alternatives to medications. These factors are reflected in the current market for ingredients in the health and nutrition sector, which was estimated to be worth US $4 billion in 2009. This report reviews the strategies of leading companies within different sectors of the nutraceuticals market. It also identifies new entrants to the market that are bringing biotech tools to the discovery and development of new ingredients with health benefits.

Table of Contents

Key Players and Innovative Start-ups in Nutraceuticals: Emerging strategies in ingredients, pharma, food and drinks

Executive summary 10

Defining nutraceuticals 10

Market leaders: food and drinks manufacturers 11

Market leaders: ingredients 12

Market leaders: pharmaceutical companies 13

Developing new ingredients: innovative start-up companies 14

Market drivers and trends 15

Chapter 1 Defining nutraceuticals 18

Summary 18

Introduction 19

Defining nutraceuticals 20

Examples of nutraceuticals 22

Omega-3 oils 24

Probiotics 25

Prebiotics 28

Plant stanols and sterols 29

Superfruits and antioxidants 30

The nutraceuticals market 31

Report outline 34

Chapter 2 Market leaders: Food and drinks companies 38

Summary 38

Introduction 39

Market Leaders: Case studies 40

Case study: Nestle 40

Case study: Unilever 46

Case study: Groupe Danone 50

Case study: PepsiCo 54

Case study: Coca-Cola 56

Conclusions 58

Chapter 3 Market leaders: Ingredients 62

Summary 62

Introduction 63

Companies with diverse nutraceutical portfolios 64

Case study: DSM Nutritionals 64

Case study: Cognis 68

Case study: Cargill Inc 70

Case study: Ajinomoto 72

Case study: Kerry Group 74

Case study: Glanbia Foods 76

Probiotics 79

Case study: Chr. Hansen 79

Case study: Danisco 82

Prebiotics 85

Case study: BENEO 85

Fats and oils 87

Case study: Ocean Nutrition Canada 88

Agriculture 91

Case study: Dow AgroSciences 92

Case study: Monsanto 93

Case study: DuPont 93

Conclusions 94

Chapter 4 Market Leaders: Pharmaceutical companies 96

Summary 96

Introduction 97

Market leaders: Case studies 99

Case Study: Abbott Nutrition 99

Case study: Bayer Consumer Care 101

Case study: Pfizer 103

Case study: GSK Consumer Healthcare 105

Case study: McNeil Nutritionals 107

Case study: Mead Johnson Nutritionals 108

Discussion 109

Chapter 5 Developing new ingredients: Innovative start-up companies 112

Summary 112

Introduction 113

Case study: Advana Science 115

Case study: WellGen Inc 116

Case study: InterMed Discovery 118

Case study: Provexis 119

Case study: Clasado Ltd 122

Case study: Cambridge Theranostics Ltd 123

Case Study: HerbalScience Group 125

Business models 126

Conclusions 130

Chapter 6 Market drivers and trends 132

Summary 132

Introduction 133

Regulatory considerations 133

Japan 134

United States 135

Europe 137

Intellectual property 140

Development costs 141

Opportunities in the nutraceuticals market 142

Opportunities for medical foods 144

International emerging markets 146

The science driving the future foods market 148

Nutrigenomics and nutrigenetics 148

Epigenetics 148

Nanotechnology 149

Conclusions 149

Chapter 7 Appendix 152

Primary research methodology 152

Acknowledgments 152

Glossary 153

Index 156

Bibliography 158

Endnotes 163

List of Figures

Figure 1.1: Different types of medical food and their uses 22

Figure 1.2: The health and nutrition sector 32

Figure 1.3: Key US consumer health concerns, 2009 33

Figure 1.4: The role of food and pharmaceuticals in the healthcare continuum 34

Figure 1.5: End products for nutraceutical ingredients 35

Figure 2.1: Danone's sales figures by business line and sales region (2008) 50

Figure 3.1: Technologies for nutraceutical product development at Kerry Group 75

Figure 3.2: Defining Danisco's Bioactives and Enabler ingredients 82

Figure 5.1: InterMed Discovery's active ingredient pipeline 118

Figure 5.2: A comparison of research paradigms in the pharmaceutical and nutraceutical industries 127

Figure 5.3: Examples of business models adopted by innovative nutraceutical companies 128

Figure 6.1: Opportunities and threats for the nutraceuticals industry 133

Figure 6.2: Types of EFSA health claims 138

Figure 6.3: Key attributes for product success 143

Figure 6.4: Opportunities for medical foods 145

Figure 6.5: Growth in the number of potential consumers from developing and emerging countries: 2008-2018 147

List of Tables

Table 1.1: Examples of nutraceuticals 23

Table 1.2: Omega-3 and Omega-6 fatty acids and their dietary sources 24

Table 1.3: Examples of common antioxidants present in food 30

Table 2.1: Leading food companies: revenues and product focus 39

Table 2.2: Nestle sales by product area (CHFm), 2008 40

Table 2.3: Nestle's Branded Active Benefits 42

Table 2.4: Examples of brands from Nestle Nutrition 43

Table 2.5: Functional ingredients included in Danone's dairy products 51

Table 3.6: Market leaders: Ingredients 63

Table 3.7: Nutraceutical or personalized nutrition companies participated in by DSM Venturing 67

Table 3.8: Examples of ingredients from Danisco 83

Table 4.1: Market Leaders: Pharma 98

Table 4.2: Leading nutraceutical products from Abbott Nutrition 100

Table 4.3: Leading nutraceutical products from Bayer Consumer Care 102

Table 4.4: Leading nutritional products from Pfizer 104

Table 5.1: Innovative companies and start-ups in the nutraceutical sector 114

Table 5.2: Examples of innovative companies exploring novel manufacturing methods 115

Table 5.3: Products or projects in development at Provexis 120

Table 6.1: Health claims meeting significant scientific agreement 137

To order this report:

Nutraceutical Industry: Key Players and Innovative Start-Ups in Nutraceuticals: Emerging strategies in ingredients, pharma, food and drinks

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Nicolas Bombourg
Reportlinker
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