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Reportlinker Adds Diet Foods- 2010 Edition
Date:1/12/2010

anned beans and pasta, cereal bars, jams and marmalades, and chocolate or malted hot beverages. Retailers' own-label products have taken advantage of the trend towards `healthier' diets, with sub-brands such as Healthy Living (Tesco), Be Good to Yourself (Sainsbury's) and Count on Us (Marks & Spencer).

Low-fat and reduced-sugar foods and drinks are manufactured by all the major food producers, with particularly strong brands (and some own-label items) made by Arla, Associated British Foods (AB Foods), Dairy Crest, Heinz, Kraft, Muller, Nestlé, Premier Foods, Quaker, Streamline Foods, Unilever and United Biscuits.

Main media advertising expenditure on all products covered in this report rose by 39.9% in the 12 months to September 2005, but fell by 18.5% in the year to September 2006. 

Executive Summary

1. Introduction

BACKGROUND AND DEFINITIONS

2. Strategic Overview

MARKET DYNAMICS AND SEGMENTATION

Government Dietary Initiatives

Table 2.1: The 'Balance of Good Health' Guide

The Body's Need for Energy

Table 2.2: UK Average Energy Intakes from All Foods and Drinks, Excluding Alcohol (kilocalories, kilojoules and grams per person per day) 2004/2005, 2005/2006, 2006 and 2007

Guideline and Actual Energy Intakes

Table 2.3: Estimated Average Requirements for Energy by Age Group and Sex (kcal per day)

Table 2.4: Recommended Intake of Fats, Protein and Carbohydrate for Energy Needs (% of total energy)

Table 2.5: UK Average Energy Intakes from All Foods and Drinks, Excluding Alcohol (% of food and drink energy) 2004/2005, 2005/2006, 2006 and 2007

Sources of Energy in the British Diet

Table 2.6: Sources of Energy in the Diet of British Adults (% contribution to average daily intake)

Table
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