Low-fat and reduced-sugar foods and drinks are manufactured by all the major food producers, with particularly strong brands (and some own-label items) made by Arla, Associated British Foods (AB Foods), Dairy Crest, Heinz, Kraft, Muller, Nestlé, Premier Foods, Quaker, Streamline Foods, Unilever and United Biscuits.
Main media advertising expenditure on all products covered in this report rose by 39.9% in the 12 months to September 2005, but fell by 18.5% in the year to September 2006.
BACKGROUND AND DEFINITIONS
2. Strategic Overview
MARKET DYNAMICS AND SEGMENTATION
Government Dietary Initiatives
Table 2.1: The 'Balance of Good Health' Guide
The Body's Need for Energy
Table 2.2: UK Average Energy Intakes from All Foods and Drinks, Excluding Alcohol (kilocalories, kilojoules and grams per person per day) 2004/2005, 2005/2006, 2006 and 2007
Guideline and Actual Energy Intakes
Table 2.3: Estimated Average Requirements for Energy by Age Group and Sex (kcal per day)
Table 2.4: Recommended Intake of Fats, Protein and Carbohydrate for Energy Needs (% of total energy)
Table 2.5: UK Average Energy Intakes from All Foods and Drinks, Excluding Alcohol (% of food and drink energy) 2004/2005, 2005/2006, 2006 and 2007
Sources of Energy in the British Diet
Table 2.6: Sources of Energy in the Diet of British Adults (% contribution to average daily intake)
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