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Reportlinker Adds Diet Foods- 2010 Edition
Date:1/12/2010

NEW YORK, Jan. 12 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Diet Foods- 2010 Edition

http://www.reportlinker.com/p0171106/Diet-Foods--2010-Edition.html

The diet foods market as covered in this Market Assessment report encompasses several distinct sectors. These have followed different growth paths. The old established low-calorie foods and drinks sector declined during the short-term rise in popularity of low-carbohydrate foods and drinks; however, both sectors have now been overshadowed by the growing interest in foods or drinks with low-Glycaemic-Index (GI) ratings, and by continued market growth in the wide variety of low-fat and reduced-sugar products on offer. The low-fat and reduced-sugar foods and drinks sector dominates the diet foods market as defined in this report.

Unilever's market-leading range of Slim.Fast low-calorie foods and drinks has been affected by the growth, and subsequent decline, of Atkins Nutritionals' and other suppliers' low-carbohydrate foods and drinks during 2004 and early 2005. Unilever is now continuing to support Slim.Fast, but — like Nestlé, Heinz, Atkins and others — is reducing its range of and support for low-carbohydrate products.

The very sizeable low-fat and reduced-sugar foods and drinks sector has become an area of major interest to manufacturers, and one of significant new product development (NPD). In part, this has been the result of government-led pressure for the UK population — particularly children — to consume less saturated fat, sugar and salt in their diets, in an attempt to halt the rapid increase in the numbers of overweight and obese persons.

Low-fat or reduced-sugar variants are now available within virtually all the sectors of the food and drink market, with total sales estimated to have grown by 3.8% in value in 2006 — the same annual growth rate as in 2005. However, the low-fat and reduced-sugar foods and drinks sector is forecast to increase at a slowing growth rate over the next 5 years (to 2011).

Sales of semi-skimmed and skimmed milks (excluding soya milk) account for half of the low-fat and reduced-sugar foods and drinks sector, in value terms. Other dairy products apart from milk represent nearly a quarter of the total value of the low-fat and reduced-sugar sector. This is principally attributable to low-fat yoghurts and chilled desserts, and to cheeses.

The bakery products segment holds a 10.6% value share of the total low-fat and reduced-sugar foods and drinks sector. This share is growing, and is principally accounted for by low-fat potato crisps and other bagged savoury snacks — a significant growth area within this being rice- and corn-based products. A 5.3% share of the total low-fat and reduced-sugar sector is held by low-fat ready meals, although this proportion is falling. A slowly rising share of around 4% is held by low-fat and low-calorie sauces and soups, mainly through salad accompaniments (i.e. salad creams, mayonnaise and dressings).

The balance of the low-fat and reduced-sugar foods and drinks sector is accounted for by a range of products including soya milk, canned beans and pasta, cereal bars, jams and marmalades, and chocolate or malted hot beverages. Retailers' own-label products have taken advantage of the trend towards `healthier' diets, with sub-brands such as Healthy Living (Tesco), Be Good to Yourself (Sainsbury's) and Count on Us (Marks & Spencer).

Low-fat and reduced-sugar foods and drinks are manufactured by all the major food producers, with particularly strong brands (and some own-label items) made by Arla, Associated British Foods (AB Foods), Dairy Crest, Heinz, Kraft, Muller, Nestlé, Premier Foods, Quaker, Streamline Foods, Unilever and United Biscuits.

Main media advertising expenditure on all products covered in this report rose by 39.9% in the 12 months to September 2005, but fell by 18.5% in the year to September 2006. 

Executive Summary

1. Introduction

BACKGROUND AND DEFINITIONS

2. Strategic Overview

MARKET DYNAMICS AND SEGMENTATION

Government Dietary Initiatives

Table 2.1: The 'Balance of Good Health' Guide

The Body's Need for Energy

Table 2.2: UK Average Energy Intakes from All Foods and Drinks, Excluding Alcohol (kilocalories, kilojoules and grams per person per day) 2004/2005, 2005/2006, 2006 and 2007

Guideline and Actual Energy Intakes

Table 2.3: Estimated Average Requirements for Energy by Age Group and Sex (kcal per day)

Table 2.4: Recommended Intake of Fats, Protein and Carbohydrate for Energy Needs (% of total energy)

Table 2.5: UK Average Energy Intakes from All Foods and Drinks, Excluding Alcohol (% of food and drink energy) 2004/2005, 2005/2006, 2006 and 2007

Sources of Energy in the British Diet

Table 2.6: Sources of Energy in the Diet of British Adults (% contribution to average daily intake)

Table 2.7: Major Food Sources of Saturated and Unsaturated Fatty Acids

Protein

Table 2.8: Protein Content of Selected Foods (grams per 100 grams food)

Carbohydrate

Table 2.9: Carbohydrate Content of Selected Foods

(grams per 100 grams food)

Nutritional Requirements by Age Group

Children

Teenagers

Table 2.10: Total Average Energy Intake by Food Type, Excluding Alcohol (kilocalories per person per day), 2007

Trends in Food Consumption

Table 2.11: Consumption of Selected Foods (grams/millilitres per person per week), 1974, 2004/2005, 2005/2006, 2006 and 2007

Weight and Obesity Trends

Table 2.12: Trends in Body Mass Index in England by Sex (% of adults), 1993, 1995, 1997, 1999, 2001, 2003, 2005 and 2007

Table 2.13: Body Mass Index in England by Sex and Age (% of adults), 2007

Table 2.14: Trends in Body Mass Index of Children Aged 2 to 15 in England (%), 1995, 1997, 1999, 2001, 2003, 2005 and 2007

Levels of Physical Activity

Meeting the Guidelines

Table 2.15: Proportion of Adults Achieving High Activity Levels

in England by Sex and Age (%), 1997, 2003, 2004 and 2006

Market Size

DISTRIBUTION

COMPETITIVE STRUCTURE

ADVERTISING

THE CONSUMER

Slimming

Table 2.16: Adults Who Have Been Slimming in the Past 12 Months by Sex, Age and Social Grade (%), March 2009

Eating Low-Fat Spreads/Margarines

Table 2.17: Adults Who Have Eaten Low-Fat Dairy Spreads/Soft Margarine in the Past 12 Months by Sex, Age and Social Grade (%), March 2009

Visiting Leisure Centres, Gyms and Health Clubs

Table 2.18: Frequency of Visits to Leisure Centres, Gyms and Health Clubs by Sex and Age (% of adults), 2008

MARKET FORECASTS

3. Market Analysis

BACKGROUND

Principles Behind Dieting

Low-Fat Diets

High-Fibre Diets

Low-Carbohydrate Diets

The Glycaemic Index

Table 3.1: Glycaemic Index Ratings for Selected Foods

Adopting a Healthy Approach

MARKET SECTORS

Low-Fat and Reduced-Sugar Products

Meal-Replacement Products

Low-Carbohydrate Foods and Drinks

Atkins Nutritionals

Other Suppliers

Low-Calorie Slimming Foods

MARKET SIZE

Low-Fat and Reduced-Sugar Products

Table 3.2: The Low-Fat and Reduced-Sugar Foods and Drinks Market by Product Category by Value at Current Prices (pounds sterling m and %), 2006-2008

Figure 3.1: The Low-Fat and Reduced-Sugar Foods and Drinks Market by Product Category by Value at Current Prices (%), 2008

Table 3.3: Share of Product Categories Held by Low-Fat and Reduced-Sugar Foods and Drinks by Value at Current Prices (%), 2008

Dairy Products

Table 3.4: The Low-Fat Milk Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Yoghurts, Chilled Desserts and Yoghurt Drinks

Table 3.5: The Low-Fat/Fat-Free Yoghurts, Chilled Desserts and Yoghurt Drinks Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Table 3.6: The Low-Fat Cheese Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Butters and Spreads

Table 3.7: The Low-Fat Butters and Spreads Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Ambient Desserts and Custards

Table 3.8: The Low-Fat Ambient Desserts and Custards Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Ice Cream

Table 3.9: The Low-Fat Ice Cream Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Ready Meals

Chilled Ready Meals

Table 3.10: The Low-Fat Chilled Ready Meals Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Frozen Ready Meals

Table 3.11: The Low-Fat Frozen Ready Meals Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Bakery Products

Crackers and Crispbreads

Table 3.12: The Low-Fat Crackers and Crispbreads Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Sweet Biscuits

Table 3.13: The Low-Fat Sweet Biscuits Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Table 3.14: The Low-Fat Bread Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Cakes and Cake Bars

Table 3.15: The Low-Fat Cakes and Cake Bars Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Crisps and Savoury Snacks

Table 3.16: The Low-Fat Crisps and Savoury Snacks Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Cereal Products

Breakfast Cereals

Table 3.17: The Low-Fat/Reduced-Sugar Breakfast Cereals Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Cereal Bars

Table 3.18: The Low-Fat/Reduced-Sugar Cereal Bars Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Dressings, Soups and Sauces

Salad Accompaniments

Table 3.19: The Low-Fat Salad Accompaniments Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Ambient and Chilled Soups

Table 3.20: The Low-Fat Soups Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Soya Milk

Table 3.21: The Soya Milk Market by Value at Current Prices (pounds sterling m), 2006-2008

Chocolate and Malted Hot Beverages

Table 3.22: The Light/Low-Calorie Chocolate and Malted Beverages Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Canned Beans and Pasta

Table 3.23: The Reduced-Sugar/Salt and Low-Fat Canned Beans and Pasta Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Jams and Marmalades

Table 3.24: The Reduced-Sugar Jams and Marmalades Market by Value at Current Prices (pounds sterling m and %), 2006-2008

Other Foods

Ambient Cooking Sauces

Frozen Desserts

Table 3.25: Other Low-Fat Foods by Value at Current Prices (pounds sterling m), 2006-2008

Meal-Replacement Products

Low-Carbohydrate Foods and Drinks

Low-Calorie Slimming Foods

4. Advertising and Promotion

MAIN MEDIA ADVERTISING EXPENDITURE

Table 4.1: Main Media Advertising Expenditure on Low-Fat and Reduced-Sugar Foods (pounds sterling 000), Years Ending June 2008 and 2009

ADVERTISING RESTRICTIONS

FOOD LABELLING

5. Distribution

SHARES BY RETAIL OUTLET

Table 5.1: Approximate Shares of the Major Food Sectors that Include Low-Fat Variants by Retail Outlet (%), 2009

6. An International Perspective

EUROPE

7. PEST Analysis

POLITICAL FACTORS

ECONOMIC FACTORS

SOCIAL FACTORS

TECHNOLOGICAL FACTORS

8. Consumer Dynamics

OVERVIEW

Table 8.1: Summary of Research Findings — Consumers' Attitudes Towards and Behaviour Relating to Healthy Eating and Dieting (% of respondents) July 2009

EATING LOW-FAT AND REDUCED-SUGAR PRODUCTS

Consumers of Low-Fat or Reduced-Sugar Versions

Table 8.2: Adults Who Eat the Low-Fat or Reduced-Sugar Versions of Foods and Drinks (% of respondents), July 2009

Balanced Eaters of Ordinary Foods

Table 8.3: Adults Who Eat a Balanced Amount of Healthy Ordinary Foods Rather Than Low-Fat or Reduced-Sugar Versions (% of respondents), July 2009

Those for Whom 'Low' Means Inferior in Taste

Table 8.4: Adults for Whom Low-Fat, -Salt and -Sugar Versions Taste Inferior to Standard Versions (% of respondents), July 2009

FOOD LABELS

Shoppers Who Read the Labels

Table 8.5: Adults Who Read the Labels on Foods and Drinks to Find

the Calorie, Fat, Salt or Sugar Contents (% of respondents), July 2009

Those Who Appreciate the New Labelling Systems

Table 8.6: Adults Who Find Labels With 'Traffic Light' and GDA Information Easier to Understand (% of respondents), July 2009

CONCERNS ABOUT OBESITY

Table 8.7: Adults Who Are Concerned About the Increasing Numbers of Overweight and Obese Persons (% of respondents), July 2009

LEVELS OF EXERCISE

Table 8.8: Adults Who Are Exercising More Than They Did 12 Months Ago (% of respondents), July 2009

FOOD MANUFACTURERS' AND RETAILERS' RESPONSIBILITIES

Those Who Think Manufacturers Should Do More

Table 8.9: Adults Who Think Manufacturers Should do More to Reduce the Fat, Salt and Sugar Content of Their Products (% of respondents), July 2009

Those Who Think Retailers Should Do More

Table 8.10: Adults Who Think Food Retailers Should Encourage Consumers to Buy Low-Fat, -Salt and -Sugar Products (% of respondents), July 2009

Those Who Think the Government Should Do More

Table 8.11: Adults Who Think the Government Should Discourage the Advertising of High-Fat, -Salt and -Sugar Products (% of respondents), July 2009

The Dieters

Table 8.12: Adults Who Are on a Diet or Have Been in the Past 12 Months (% of respondents), July 2009

Those Who Eat Low-Calorie Meal-Replacement Products

Table 8.13: Dieters Who Eat Low-Calorie Meal-Replacement Products (% of respondents), July 2009

Those Who Eat Low-Fat, -Salt or -Sugar Foods

Table 8.14: Dieters Who Eat the Low-Fat, Low-Salt or Reduced-Sugar Versions of Standard Foods (% of respondents), July 2009

The Calorie Counters

Table 8.15: Dieters Who Count Calories and Eat Balanced Amounts of Healthy Foods (% of respondents), July 2009

9. Company Profiles

ALPRO UK LTD

Table 9.1: Financial Results for Alpro UK Ltd (pounds sterling 000), Years Ending 31st December 2006-2008

ARLA FOODS LTD

Table 9.2: Financial Results for Arla Foods Ltd (pounds sterling 000), 65 Weeks Ending 30th September 2006, and Years Ending 31st December 2007-2008

ASSOCIATED BRITISH FOODS PLC

Table 9.3: Financial Results for Associated British Foods PLC (pounds sterling 000), Years Ending 16th September 2006, 15th September 2007 and 13th September 2008

ATKINS NUTRITIONALS UK LTD

BAXTERS FOOD GROUP LTD

Table 9.4: Financial Results for Baxters Food Group Ltd (pounds sterling 000), Years Ending 27th May 2006, 2nd June 2007 and 31st May 2008

BEL UK LTD

Table 9.5: Financial Results for Bel UK Ltd (pounds sterling 000), Years Ending 31st December 2005-2007

CADBURY TREBOR BASSETT

Table 9.6: Financial Results for Cadbury PLC (pounds sterling 000), Years Ending 31st December 2007 and 2008

DAIRY CREST GROUP PLC

Table 9.7: Financial Results for Dairy Crest Group PLC (pounds sterling 000), Years Ending 31st March 2007-2009

DANONE LTD

Table 9.8: Financial Results for Danone Ltd (pounds sterling 000), Years Ending 31st December 2006-2008

GREENCORE GROUP PLC

Table 9.9: Financial Results for Greencore Group PLC (euro 000), Years Ending 29th September 2006, 28th September 2007 and 26th September 2008

HJ HEINZ COMPANY LTD

Table 9.10: Financial Results for HJ Heinz Company Ltd (pounds sterling 000), Years Ending 3rd May 2006, 2nd May 2007 and 30th April 2008

KAVLI LTD

Table 9.11: Financial Results for Kavli Ltd (pounds sterling 000), Years Ending 31st December 2006-2008

KELLOGG MARKETING AND SALES COMPANY (UK) LTD

Table 9.12: Financial Results for Kellogg Marketing and Sales Company (UK) Ltd (pounds sterling 000), Years Ending 31st December 2005, 30th December 2006 and 29th December 2007

KERRY GROUP PLC

Table 9.13: Financial Results for Kerry Group PLC (euro 000), Years Ending 31st December 2006-2008

KRAFT FOODS UK LTD

Table 9.14: Financial Results for Kraft Foods UK Ltd (pounds sterling 000), Years Ending 17th December 2005, 16th December 2006 and 15th December 2007

MULLER DAIRY (UK) LTD

Table 9.15: Financial Results for Muller Dairy (UK) Ltd (pounds sterling 000), Years Ending 31st December 2006-2008

NESTLE UK LTD

Table 9.16: Financial Results for Nestlé UK Ltd (pounds sterling 000), Years Ending 31st December 2005-2007

PREMIER FOODS PLC

Table 9.17: Financial Results for Premier Foods PLC (pounds sterling 000), Years Ending 31st December 2006-2008

PROCTER & GAMBLE UK

QUAKER OATS LTD

Table 9.18: Financial Results for Quaker Oats Ltd (pounds sterling 000), Years Ending 30th December 2006, 29th December 2007 and 27th December 2008

R&R ICE CREAM LTD

Table 9.19: Financial Results for R&R Ice Cream Ltd (euro 000), Years Ending 31st December 2006-2008

ROBERT WISEMAN DAIRIES PLC

Table 9.20: Financial Results for Robert Wiseman Dairies PLC (pounds sterling 000), Years Ending 31st March 2007, 29th March 2008 and 4th April 2009

SO GOOD INTERNATIONAL LTD

STREAMLINE FOODS LTD

Table 9.21: Financial Results for Streamline Foods Ltd (pounds sterling 000), Years Ending 31st December 2006-2008

TAYTO (NI) LTD

Table 9.22: Financial Results for Tayto (NI) Ltd (pounds sterling 000), Years Ending 1st July 2006, 30th June 2007 and 5th July 2008

UNILEVER PLC

Table 9.23: Financial Results for Unilever PLC (euro 000), Years Ending 31st December 2006-2008

UNITED BISCUITS (UK) LTD

Table 9.24: Financial Results for United Biscuits (UK) Ltd (pounds sterling 000), Years Ending 30th December 2006, 29th December 2007 and 3rd January 2009

WALKERS SNACK FOODS LTD

Table 9.25 Financial Results for Walkers Snack Foods Ltd (pounds sterling 000), Years Ending 30th December 2006, 29th December 2007 and 27th December 2008

WARBURTONS LTD

Table 9.26: Financial Results for Warburtons Ltd (pounds sterling 000), Years Ending 30th September 2006, 29th September 2007 and 27th September 2008

WEETABIX LTD

Table 9.27: Financial Results for Weetabix Ltd (pounds sterling 000), Years Ending 31st December 2005, 30th December 2006 and 29th December 2007

WEIGHT WATCHERS (UK) LTD

Table 9.28: Financial Results for Weight Watchers (UK) Ltd (pounds sterling 000), Years Ending 31st December 2006-2008

THE YEO VALLEY GROUP LTD

Table 9.29: Financial Results for The Yeo Valley Group Ltd (pounds sterling 000), Years Ending 3rd June 2007, 1st June 2008 and 31st May 2009

OTHER MANUFACTURERS OF BRANDS

RETAILER OWN LABEL

10. The Future

FORECASTS 2009 TO 2013

Table 10.1: The Forecast Low-Fat and Reduced-Sugar Foods and Drinks Market by Product Category by Value at Current Prices (pounds sterling m), 2009-2013

Figure 10.1: The Forecast Low-Fat and Reduced-Sugar Foods and Drinks Market by Value at Current Prices (pounds sterling m), 2009-2013

11. Further Sources

Associations

Publications

General Sources

Government Sources

Other Sources

Key Note Sources

Understanding TGI Data

Number, Profile, Penetration

Social Grade

Standard Region

Key Note Research

The Key Note Range of Reports

To order this report:

Diet Food Industry: Diet Foods- 2010 Edition

More  Market Research Report

Nicolas Bombourg

Reportlinker

Email: nbo@reportlinker.com

US: (805)652-2626

Intl: +1 805-652-2626

SOURCE Reportlinker

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