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Reportlinker Adds Children's Food and Drinks in Europe - A Guide to Markets, Products and Innovation 2nd Edition
Date:11/23/2009

NEW YORK, Nov. 23 /PRNewswire/ --

Reportlinker.com announces that a new market research report is available in its catalogue.

http://www.reportlinker.com/p0165298/Childrens-Food-and-Drinks-in-Europe---A-Guide-to-Markets-Products-and-Innovation-2nd-Edition.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=prnewswire

Despite the growing attention being paid to the world's ageing population, children remain a significant consumer group that cannot be overlooked. Children aged between 5 and 14 represent around 9-12% of the total population in western Europe and they have specific demands when it comes to food and drink, requiring a unique approach to marketing and product development. Moreover, children's foods have come under the spotlight in the wake of the debate over obesity levels in children and the need to provide healthier, more nutritious food choices for children; sparking reformulations and innovations in the market.

1. INTRODUCTION

1.1 Research Objectives

1.2 Definitions

1.3 Research Method

1.4 Information Provided

1.5 Currencies and Population

2. EXECUTIVE SUMMARY

2.1 Trends and Market Dynamics

2.2 Demographics

2.3 The European Market

2.4 New Product Development

3. DEMOGRAPHICS

4. THE EUROPEAN MARKET

4.1 Total Market Size and Trends

4.2 Major Manufacturers and Brands

4.3 Biscuits

4.3.1 Market size and trends

4.3.2 Manufacturers and brands

4.4 Breakfast Cereals

4.4.1 Market size and trends

4.4.2 Manufacturers and brands

4.5 Cakes


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