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Reportlinker Adds Boosting Immunity Through Digestion: The Relation Among Probiotics, Prebiotics and Digestive Enzymes
Date:10/8/2009

8

The Marketers and Suppliers

Leading Marketers of Probiotic/Prebiotic Foods and Beverages in 2008 and 2009

Table 1-4: Global Probiotic/Prebiotic Foods and Beverages: Leading Marketers of Probiotic/Prebiotic Products, 2008

New Products, Trends and Opportunities

Probiotics Heading for the Big Time

Probiotic Product Introductions Since 2004

Steady Annual Increase in the Number of Global Probiotic and/or Prebiotic Food and Beverage Products from 2003 to 2008

Table 1-5: Global Probiotic/Prebiotic Food and Beverage Product Introductions, 2003-2008

Expanding Categories of Probiotic-containing Products Beyond Dairy

Table 1-6: Leading Categories of Food and Beverage Introductions Containing Probiotics and/or Prebiotics Worldwide, 2008

Table 1-7: Leading Categories of Food and Beverage Introductions Containing Probiotics and/or Prebiotics, Worldwide, January 1, 2009 to June 30, 2009

Prebiotic Product Introductions Prior to 2008

Strategies and Opportunities in a Booming Emerging Market

Capitalizing on Current Consumer Knowledge...

...Or Just Give Them the Bottom Line

The Key Ingredients for a Winning Product

New Markets and Therapeutic Targets for Probiotics and Prebiotics

Men

Pregnant and Breastfeeding Women

Infants and Children

Convalescents and Seniors

Obesity

The Consumer

Consumer Awareness of and Attitudes About Functional Foods, Probiotics and Prebiotics

The Word is Out...

Chapter 2: Strategies & Opportunities in a Booming Emerging Market

Key Points

Capitalizing on Current Consumer Knowledge...

...Or Just Give Them the Bottom Line

The Key Ingredients for a Winning Product

Playing Catch-Up in the United States a
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