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Remuda Programs for Eating Disorders and FINDINGbalance Partner to End Poor Self Image
Date:4/22/2008

'The True Campaign' Seeks to End the Crisis of Poor Self Image by

Challenging Cultural Ideals About Identity and Beauty

PHOENIX, April 22 /PRNewswire/ -- Remuda Programs for Eating Disorders (http://www.remudaranch.com), the nation's leading and largest inpatient treatment center for women and girls suffering from eating disorders and FINDINGbalance (http://www.findingbalance.com), a Tennessee-based health and wellness organization, have partnered to launch The True Campaign (http://www.truecampaign.org). The True Campaign seeks to end the crisis of poor self-image among women by challenging cultural ideals about identity and beauty.

"Image issues are serious," said Travis Stewart, a therapist at Remuda who serves as west coast director for the campaign. "More young women die from eating disorders each year than from any other mental disorder, or even suicide. We're committed to seeing these women set free."

The True Campaign is the first national campaign to address eating and body image issues from a Christian perspective. It aims to bring these issues to the forefront of popular discussion, particularly within evangelical circles.

"We know that if women can embrace their true God given identity, it will change their perspectives on beauty," said Constance Rhodes, east coast director for the campaign and founder of FINDINGbalance. "This will alter the way they live their lives, and the kind of impact they make in the world."

Other goals of The True Campaign include:

-- A decrease in eating disorders

-- A decrease in the number of girls and women seeking non-essential

cosmetic surgery procedures

-- A reduction in the number of anti-depressants prescribed in the US

-- A decrease in self-injury

-- An
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SOURCE Remuda Programs for Eating Disorders
Copyright©2008 PR Newswire.
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