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Religious Leaders Join The Balm In Gilead to Support The Big Coffee Project, to Help Fight HIV/AIDS in the United States and in Africa
Date:3/6/2008

New Initiative Launched During the 19th Annual Black Church Week of Prayer

for the Healing of AIDS, March 2-8, 2008

NEW YORK, March 6 /PRNewswire/ -- The Balm In Gilead introduced today, The Big Coffee Project, a partnership between The Balm In Gilead and Sweet Unity Farms Gourmet Coffee, a Tanzania-based company, to support the elimination of AIDS both in the United States and in Africa. This initiative, announced during a press conference marking the 19th annual Black Church Week of Prayer for the Healing of AIDS, generates funding directly supporting HIV prevention and care in the United States and the continuum of children and adult care, as well as clean water projects in Tanzania.

David Robinson, President/CEO, Sweet Unity Farms Gourmet Coffee and son of Baseball Legend Jackie Robinson and Pernessa Seele, Founder and CEO, the Balm In Gilead have joined together to fight HIV/AIDS on two continents. According to Seele, "While the Balm In Gilead and Sweet Unity Farms differ in terms of organizational structure, not-for-profit and for profit respectively, the core messages of improving the quality of life throughout the African Diaspora is the centerpiece of both entities. The message of this partnership -- the power of two socially conscious brands coming together to promote positive global change -- will further fortify and communicate the positioning of leadership both organizations posses as change agents for our communities."

The Balm In Gilead, along with its national religious leadership, is announcing a call to action for all individuals, faith institutions, businesses and organizations to join the crusade for AIDS education, prevention, testing and compassionate care and services in both the United States and Africa by purchasing Sweet Unity Farms Gourmet Coffee at http://www.thebigcoffeeproject.org. Funds generated from The Big Coffee Project will
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SOURCE The Balm In Gilead
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