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Reliability & Confidence Define a Nation Of 'It Girls'
Date:8/19/2008

First "It Girl Essentials" Winner Named after National Search

RARITAN, N.J., Aug. 19 /PRNewswire/ -- The first in a series of winners of a nationwide search to identify real-life "It Girls" who embody confidence and reliability was announced today on http://www.thepill.com. As part of the Millennial generation, the finalists proved that intelligence, reliability, talent and a passion to serve, ranked as the top priorities for this much talked about group. The "It Girl Essentials" contest, sponsored by Ortho Women's Health & Urology(TM), maker of ORTHO TRI-CYCLEN(R) LO (norgestimate/ethinyl estradiol), was designed to recognize exceptional young women, between the ages of 18-24, whose interests range from politics to education, from social responsibility to personal health.

"We've all read about the infamous 'It Girls' -- the young women whose time in the limelight is defined as much by their very public personal struggles, as by their achievements and accolades," said Jane Buckingham, national women's trend expert, author of The Modern Girl's Guide series and judge in the national search. "However, the winners of the 'It Girl Essentials' contest exemplify a whole new generation of women who are concerned, active and effective in their communities and in their world."

Meet August's "It Girl": Nicoletta Bumbac -- A Passionate Advocate for Children

Millennials have been labeled the first female-dominant generation in U.S. history, led by a female-majority in undergraduate institutions,(1) as well as increasing voter turnout for single women ages 18-24.(2) Nicoletta Bumbac was selected as the first ORTHO TRI-CYCLEN(R) LO "It Girl" because she is a strong representation of how members of her generation are looking to make a positive impact in our world.

Born and raised in Queens, NY, by Romanian and Hungarian parents, Nicoletta is a 20-year-old student at the Global College of Long Island University. She has studied and worked in Costa Rica, Brazil, Japan and London and, in doing so, found her true passion in life: juvenile justice and children's rights. From building houses in Nicaragua to playing with street kids at a shelter in Brazil, Nicoletta is a devoted advocate for children all over the world and plans to pursue a graduate degree in International Human Rights Law.

"I am passionate about children's rights and about bringing that message to all corners of the world," said Nicoletta. "It is important for young women to be confident and realize how much they can affect the world if they put their mind to it. For these reasons, I am glad Ortho Women's Health & Urology(TM) is recognizing us real-life 'It Girls.'"

To read more about Nicoletta and her tips for finding the "It Girl" in you, visit http://www.thepill.com.

Additionally, Nicoletta and Jane Buckingham will be hosting a live Webinar about what it means to be an "It Girl" today on September 4th, 2008 at 4 pm. Log on to http://www.thepill.com to register.

The "It Girl" Search: The Judges Panel

Today's real-life "It Girls" come in all shapes and sizes, from all corners of the country and with a long list of accomplishments. To help sort through it all, an expert panel of judges was brought on board, each with her own unique perspective.

-- Jane Buckingham: Author of The Modern Girl's Guide series

-- Dr. Mary Jane Minkin: OB-GYN and Clinical Professor at Yale University

School of Medicine

-- Linda La Sala: Co-Founder, Girlawhirl.com

-- Joanna Stevens: Product Manager, ORTHO TRI-CYCLEN(R) LO

"Ortho Women's Health & Urology(TM) is dedicated to recognizing young, confident, reliable women who are leaders of their generation," said Joanna Stevens, Product Manager, ORTHO TRI-CYCLEN(R) LO. "The panel had a very difficult decision to make with hundreds of applications submitted. Many of these young women have accomplished so much already, and most are not even 25 yet."

Today's "It Girl" and ORTHO TRI-CYCLEN(R) LO

"It Girls" today have a million things going on in their lives -- whether they are running a local food bank, lobbying for children's rights or starting their own business, they are moving a mile a minute and don't want anything to stand in their way.

"Traveling to a new country that you've never been to before is full of exciting adventures and challenges," said Nicoletta. "I've been taking ORTHO TRI-CYCLEN(R) LO for the past 3 years, and with the instability of traveling, it's crucial for me that my birth control is reliable."

Dr. Mary Jane Minkin, OB-GYN and Clinical Professor at Yale University School of Medicine, said Nicoletta's mindset is very similar to that of many of the young women she sees every day.

"As a doctor, I am glad to see that these women are taking the time to be aware of their birth control options," said Dr. Minkin. "With so much going on in their lives, a reliable birth control pill that may provide more predictable periods, as well as a low rate of breakthrough or unexpected bleeding is important. Women should talk with their healthcare professional about the best option for them."

About the Contest

The "It Girl Essentials" contest kicked-off on May 14th, 2008. Contestants were asked to submit an essay highlighting the issues they were passionate about and dedicated to, as well as their involvement in campus activities, nonprofit organizations and recent internships. ORTHO TRI-CYCLEN(R) LO "It Girls" were chosen based on their ability to communicate the essence of reliability, predictability and confidence. Starting today until December, the 5 winners will be announced monthly on http://www.thepill.com. For contest updates, all are invited to become fans of the "It Girl Essentials" Facebook and MySpace pages.

ORTHO TRI-CYCLEN(R) LO is indicated for the prevention of pregnancy in women who elect to use oral contraceptives as their method of contraception.

* Ms. Buckingham, Dr. Minkin and Ms. LaSala are paid consultants for Ortho Women's Health & Urology(TM).

Important Safety Information

Serious as well as minor side effects have been reported with the use of oral contraceptives. Serious risks, which can be life threatening, include blood clots, stroke and heart attacks, and are increased if you smoke cigarettes. Cigarette smoking increases the risk of serious cardiovascular side effects, especially if you are over 35. Women who use oral contraceptives are strongly advised not to smoke. Some women should not use the Pill, including women who have blood clots, certain cancers, a history of heart attack or stroke, as well as those who are or may be pregnant. The Pill does not protect against HIV or sexually transmitted diseases.

Click here to visit http://www.thepill.com for full Product Information.

About Ortho Women's Health & Urology(TM)

Ortho Women's Health & Urology(TM), Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc., is a leader in the fields of women's health and urology, celebrating more than 75 years of partnering with women. Ortho Women's Health & Urology(TM) is committed to helping people live healthier lives and to meeting the needs of healthcare professionals and patients with products such as ORTHO TRI-CYCLEN(R) LO (norgestimate/ethinyl estradiol), ORTHO EVRA(R) (norelgestromin/ethinyl estradiol transdermal system) and ELMIRON(R) (pentosan polysulfate sodium). For more information on these products, birth control, bladder health or general women's health issues, please visit http://www.orthowomenshealth.com.

CONTACT:

Gloria Vanderham, Ortho Women's Health & Urology(TM)

GVanderh@its.jnj.com

Phone: 908-927-3756

References

1. Hussar. W.J. (2005). Projections of Education Statistics to 2014 (NCES 2005-074). U.S. Department of Education, National Center for Education Statistics. Washington, DC: U.S. Government Printing Office, pg 9.

2. Census Bureau Current Population Survey. PS November Voting and Registration Supplements, 1972 to 2004.


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SOURCE Ortho Women's Health & Urology(TM)
Copyright©2008 PR Newswire.
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