Navigation Links
Regence Wins Awards for Consumer Appeal to Transform Health Care
Date:7/29/2009

PORTLAND, Ore., July 29 /PRNewswire/ -- While Congress debates reforming health care from the top down, Regence was recognized for its work to engage consumers to transform health care from the bottom up.

"Transforming the Health Care System - Engaging Consumers to Create Value-Driven Health Care," designed for Regence by Gard Communications of Portland, won awards from Summit International and from Healthcare Marketing Report's Annual Healthcare Advertising Awards. An interactive version is shared at Regence.com.

Because health care reform is such a huge issue, the goal of the piece was to present it in a way that invites browsing without intimidating the reader. This little booklet delivers the message that covering everyone is just the beginning, reform must also tackle quality and cost, and that takes all of us.

"We submitted this piece because we felt it was an engaging and compelling approach to health care reform, and the award proves it met the criteria: Strength of Concept, Quality of Execution and Ability to Persuade," said Scott Sparling, Senior Vice President at Gard Communications.

The small, colorful booklet is easy on words and heavy on graphics and third-party sources to underscore its messages. It is part of a broad-based Regence campaign to bring consumer instinct and energy to bear on changing the health care system at every point of contact. The next phase of the campaign kicked off this month with the launch of WhatsTheRealCost.org.

About Regence

Regence is a leading health insurer in the Northwest / Mountain State Region, offering health, life and dental insurance. We serve nearly three million members as Regence BlueCross BlueShield of Oregon, Regence BlueShield (selected counties in Washington), Regence BlueCross BlueShield of Utah and Regence BlueShield of Idaho. Each plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit regence.com or follow us on Twitter.


'/>"/>
SOURCE Regence
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Eric Pettigrew to Lead Regences Community and Business Relations Efforts
2. Regence Wins Four Telly Awards for Health and Wellness Videos
3. Regence Launches Effort to Further Health Care Debate
4. Regence Adds New, Diverse Talent to Board of Directors
5. Regence Members in Oregon Can Now Access Provider Cost Information
6. American Imaging Management Launches Program with Regence
7. Regence Rate Assure(SM) Offers Employer Groups Guaranteed Rates, Benefits
8. Regence Optimistic About Health Industry Leaders Pledge to Cut Health Care Costs
9. Regence Foundation Grants $390,000 to Improve Health Care Safety Net
10. Regence Partners With KING5 to Provide Health and Wellness Information on Broadcasters Web Site
11. URAC Awards Regence Comprehensive Wellness Accreditation
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... , ... PurhealthRX , a leading Health and Nutrition Company, is announcing ... full spectrum CBD oil will revolutionize the rapidly growing CBD market by reducing the ... incorporated into liquid products, while reducing costs to end users. , The team of ...
(Date:10/13/2017)... ... , ... The Visiting Nurse Association (VNA) of Somerset Hills is proud to ... unique items from across the nation, this holiday-themed event will raise funds and awareness ... VNA. The boutique will be open Saturday, November 4 (10:00 a.m. – 5:00 ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... ... DevOps and Agile Software Development, has been awarded a contract by the Center ... Purchase Agreement (BPA) aims to accelerate the enterprise use of Agile methodologies in ...
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... Planet Fitness, ... the U.S., announced today its plans to open a flagship location in Covington, LA ... the former Rooms To Go store next to Office Depot in the Holiday Square ...
(Date:10/12/2017)... ... October 12, 2017 , ... Information about the technology: ... develop to enable prevention of a major side effect of chemotherapy in children. ... pediatric patients. For cisplatin, hearing loss is FDA listed on-label as a dose ...
Breaking Medicine News(10 mins):
(Date:10/11/2017)... , Oct. 11, 2017  BioPharmX Corporation (NYSE ... team that developed an innovative way to use nonlinear ... the delivery of new drugs. ... Clinical Dermatology Conference will show how researchers from BioPharmX ... Harvard Medical School used a suite of imaging techniques ...
(Date:10/11/2017)... , Oct. 11, 2017  True Health, a ... amplified its effort during National Breast Cancer Awareness ... cancer risks. ... Oncology calculated that more than 10 million American ... mutations in BRCA1 or BRCA2 and have not had ...
(Date:10/10/2017)... , Oct. 10, 2017  NDS received FDA 510(k) clearance in ... medical-grade battery-powered display stand specifically designed for endoscopy environments. An innovative ... into a clinical solution to support the improvement of patient outcomes, ... Design ... Solution ...
Breaking Medicine Technology: