Navigation Links
Regence Wins Awards for Consumer Appeal to Transform Health Care
Date:7/29/2009

PORTLAND, Ore., July 29 /PRNewswire/ -- While Congress debates reforming health care from the top down, Regence was recognized for its work to engage consumers to transform health care from the bottom up.

"Transforming the Health Care System - Engaging Consumers to Create Value-Driven Health Care," designed for Regence by Gard Communications of Portland, won awards from Summit International and from Healthcare Marketing Report's Annual Healthcare Advertising Awards. An interactive version is shared at Regence.com.

Because health care reform is such a huge issue, the goal of the piece was to present it in a way that invites browsing without intimidating the reader. This little booklet delivers the message that covering everyone is just the beginning, reform must also tackle quality and cost, and that takes all of us.

"We submitted this piece because we felt it was an engaging and compelling approach to health care reform, and the award proves it met the criteria: Strength of Concept, Quality of Execution and Ability to Persuade," said Scott Sparling, Senior Vice President at Gard Communications.

The small, colorful booklet is easy on words and heavy on graphics and third-party sources to underscore its messages. It is part of a broad-based Regence campaign to bring consumer instinct and energy to bear on changing the health care system at every point of contact. The next phase of the campaign kicked off this month with the launch of WhatsTheRealCost.org.

About Regence

Regence is a leading health insurer in the Northwest / Mountain State Region, offering health, life and dental insurance. We serve nearly three million members as Regence BlueCross BlueShield of Oregon, Regence BlueShield (selected counties in Washington), Regence BlueCross BlueShield of Utah and Regence BlueShield of Idaho. Each plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit regence.com or follow us on Twitter.


'/>"/>
SOURCE Regence
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Eric Pettigrew to Lead Regences Community and Business Relations Efforts
2. Regence Wins Four Telly Awards for Health and Wellness Videos
3. Regence Launches Effort to Further Health Care Debate
4. Regence Adds New, Diverse Talent to Board of Directors
5. Regence Members in Oregon Can Now Access Provider Cost Information
6. American Imaging Management Launches Program with Regence
7. Regence Rate Assure(SM) Offers Employer Groups Guaranteed Rates, Benefits
8. Regence Optimistic About Health Industry Leaders Pledge to Cut Health Care Costs
9. Regence Foundation Grants $390,000 to Improve Health Care Safety Net
10. Regence Partners With KING5 to Provide Health and Wellness Information on Broadcasters Web Site
11. URAC Awards Regence Comprehensive Wellness Accreditation
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... June 26, 2016 , ... PawPaws brand pet ... product that was developed to enhance the health of felines. The formula is all-natural ... two main herbs in the PawPaws Cat Kidney Support Supplement Soft Chews ...
(Date:6/25/2016)... ... 25, 2016 , ... Austin residents seeking Mohs surgery services, can now turn ... to Dr. Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings specialization ... selective fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey was under the direction ...
(Date:6/25/2016)... ... ... As a lifelong Southern Californian, Dr. Omkar Marathe earned his Bachelors in ... School of Medicine at UCLA. He trained in Internal Medicine at Scripps Green Hospital ... at the UCLA-Olive View-Cedars Sinai program where he had the opportunity to train in ...
(Date:6/24/2016)... ... 24, 2016 , ... A recent article published June 14 on ... article goes on to state that individuals are now more comfortable seeking to undergo ... such as calf and cheek reduction. The Los Angeles area medical group, Beverly Hills ...
(Date:6/24/2016)... ... 24, 2016 , ... The Pulmonary Hypertension Association (PHA) learned ... receive two significant new grants to support its work to advance research and ... by recognizing patients, medical professionals and scientists for their work in fighting pulmonary ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 23, 2016 Research and Markets has ... - Forecast to 2022" report to their offering. ... for the patients with kidney failure, it replaces the function ... the patient,s blood and thus the treatment helps to keep ... in balance. Increasing number of ESRD patients ...
(Date:6/23/2016)... startling report released today, National Safety Council research shows ... plan to eliminate prescription opioid overdoses. Prescription Nation ... the worst drug crisis in recorded U.S. history, assigned a "Making ... , New Mexico , Tennessee ... states, three – Michigan , Missouri ...
(Date:6/23/2016)... June 23, 2016 Capricor ... ), a biotechnology company focused on the discovery, ... that patient enrollment in its ongoing randomized HOPE-Duchenne ... exceeded 50% of its 24-patient target. Capricor expects ... third quarter of 2016, and to report top ...
Breaking Medicine Technology: