Navigation Links
Regence Wins Awards for Consumer Appeal to Transform Health Care

PORTLAND, Ore., July 29 /PRNewswire/ -- While Congress debates reforming health care from the top down, Regence was recognized for its work to engage consumers to transform health care from the bottom up.

"Transforming the Health Care System - Engaging Consumers to Create Value-Driven Health Care," designed for Regence by Gard Communications of Portland, won awards from Summit International and from Healthcare Marketing Report's Annual Healthcare Advertising Awards. An interactive version is shared at

Because health care reform is such a huge issue, the goal of the piece was to present it in a way that invites browsing without intimidating the reader. This little booklet delivers the message that covering everyone is just the beginning, reform must also tackle quality and cost, and that takes all of us.

"We submitted this piece because we felt it was an engaging and compelling approach to health care reform, and the award proves it met the criteria: Strength of Concept, Quality of Execution and Ability to Persuade," said Scott Sparling, Senior Vice President at Gard Communications.

The small, colorful booklet is easy on words and heavy on graphics and third-party sources to underscore its messages. It is part of a broad-based Regence campaign to bring consumer instinct and energy to bear on changing the health care system at every point of contact. The next phase of the campaign kicked off this month with the launch of

About Regence

Regence is a leading health insurer in the Northwest / Mountain State Region, offering health, life and dental insurance. We serve nearly three million members as Regence BlueCross BlueShield of Oregon, Regence BlueShield (selected counties in Washington), Regence BlueCross BlueShield of Utah and Regence BlueShield of Idaho. Each plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit or follow us on Twitter.

SOURCE Regence
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Eric Pettigrew to Lead Regences Community and Business Relations Efforts
2. Regence Wins Four Telly Awards for Health and Wellness Videos
3. Regence Launches Effort to Further Health Care Debate
4. Regence Adds New, Diverse Talent to Board of Directors
5. Regence Members in Oregon Can Now Access Provider Cost Information
6. American Imaging Management Launches Program with Regence
7. Regence Rate Assure(SM) Offers Employer Groups Guaranteed Rates, Benefits
8. Regence Optimistic About Health Industry Leaders Pledge to Cut Health Care Costs
9. Regence Foundation Grants $390,000 to Improve Health Care Safety Net
10. Regence Partners With KING5 to Provide Health and Wellness Information on Broadcasters Web Site
11. URAC Awards Regence Comprehensive Wellness Accreditation
Post Your Comments:
(Date:11/26/2015)... ... November 26, 2015 , ... WorldCare International, Inc., ... the 61st annual Employee Benefits Conference. The Employee Benefits Conference was hosted by ... through Wednesday, November 11th, 2015. The conference was held at the Hawaii Convention ...
(Date:11/26/2015)... ... November 26, 2015 , ... Indosoft Inc., developer and distributor of ... server to improve system efficiency and reliability. , The new Q-Suite 6 platform is ... the system avoids locking itself into a specific piece of software for many key ...
(Date:11/25/2015)... ... November 25, 2015 , ... ... preparing the perfect dish and pleasing the palates of attendees is of the ... a dish to a seasonal get-together, give these recipes a try this holiday ...
(Date:11/25/2015)... , ... November 25, 2015 , ... ... offering factory direct sauna parts and accessories. , Sauna accessories help improve the ... bather’s style and personality. From basic styles for the purist looking for simplicity ...
(Date:11/25/2015)... ... ... On November 10, 2015, Bohrer Brady, LLC filed a class and collective ... home health care worker who provided companionship services for the elderly, ill or disabled ... Humana, Inc., Humana at Home, Inc., and SeniorBridge Family Companies (CT), Inc. since January ...
Breaking Medicine News(10 mins):
(Date:11/25/2015)... 2015  Amgen (NASDAQ: AMGN ) today announced ... the United States (U.S.) Food ... candidate to Humira ® (adalimumab). Amgen believes this ... the FDA and represents Amgen,s first BLA submission using ... , M.D., executive vice president of Research and Development ...
(Date:11/25/2015)... -- On Tuesday, November 24, 2015, the jury ... Medical Technology, Inc. for product liability and misrepresentation ... device, awarded $11 million in favor of Plaintiff ... three days of deliberations, the jury found that ... and unreasonably dangerous, and that Wright Medical made ...
(Date:11/25/2015)... Nov. 25, 2015 Allergan plc (NYSE: AGN ... the New York State Attorney General,s ... Sherman Act, and other statutes with the Attorney General over ... to cease marketing and selling the now generic version of ... admits no liability, has released its counterclaims against ...
Breaking Medicine Technology: