Navigation Links
Regence Video Cards Help Start Important Health Conversations With Friends, Family
Date:7/29/2008

Online videos turn awkward conversations into lighthearted encouragement

PORTLAND, Ore., July 29 /PRNewswire/ -- Sometimes the simplest of conversations with loved ones -- especially when it comes to health care -- are the most difficult.

Regence is making those types of communications easier. The health insurance company has launched a Web site that enables consumers to send customized video cards to friends and family about health-related topics.

The video cards are part of Regence's "Join the Conversation" campaign, which stresses the importance of people sharing information and knowledge with others and ultimately becoming healthier, more empowered consumers.

"It can be difficult to approach a friend or family member and say, 'You could benefit from a little more exercise,'" Nelson Pratt, vice president of Marketing for Regence, said. "We're helping people start some important conversation with people they care about. We're using this unique video card technology to bridge awkward moments."

The Web site (myregenceecard.com) offers a series of humorous and poignant videos on topics such as weight loss, smoking, encouragement for new parents -- even colonoscopies -- that allow people to connect with others about health topics in a non-threatening, lighthearted way. And the video cards can be customized with the recipient's name (or nickname) so they feel more personal.

Pratt points out the video cards are not intended to replace personal conversations. "Instead of jumping right into this kind of conversation, someone could send a personalized video card to break the ice," he said. "We think the subsequent 'hey, did you get my e-card about getting your cholesterol checked' conversation will become much easier."

To date, more than 16,000 unique visitors have logged on to the site, and approximately 900 video cards have been sent. All six of the choices have been popular, with the colonoscopy video card having been sent the most.

The site works in conjunction with Regence's member site, myRegence.com, and can be used by any web user, not just Regence members. Once a card is viewed, the recipient can find additional resources available about the topic on the Web site. They can also send cards on to others.

"Everyone knows someone who needs some encouraging words or a friendly nudge toward better health, Regence video health cards are perfect for starting that conversation," said Pratt. "It will get them, their friends and family talking about healthy living. This is one of the ways people can help participate in reinventing how people think about health care."

To send a Regence video card, simply log on to myregenceecard.com.

About Regence

Regence is the largest health insurer in the Northwest / Intermountain Region, offering health, life and dental insurance. Regence serves three million members as Regence BlueShield (in Washington), Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield of Idaho. Each health plan is a not-for-profit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit regence.com.


'/>"/>
SOURCE Regence
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Regence Groups Oregon and Washington Blue Plans Are Well Positioned for Success in Local Medicare Market
2. Regence Wins Four International Telly Awards for Health and Wellness Videos
3. Regence Pilot Shows Affordability of Electronic Medical Records
4. Newly Launched Regence Foundation to Help Transform Health Care and Influence the Nationwide Health Care Debate
5. The Leukemia & Lymphoma Society Receives More Than $36,000 From Regence
6. Regence Automates Provider Contracting with Kryptiqs Choreo Contract Manager
7. Regence Enables Members to Share Feedback With Each Other When Researching Health Care Provider Options
8. myRegence.com Wins Three Gold Awards from eHealthcare Strategy & Trends
9. Regence Partners with Multnomah Education Service District to Bring Free Health Services to more than 20,000 Students in Need
10. American Heart Association Award Recognizes Regence as a Start! Fit-Friendly Company
11. American Heart Association Honors Regence BlueCross BlueShield of Utah as the States First Start! Fit-Friendly Company
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... June 27, 2016 , ... ... its strategic partnership with Connance, a healthcare industry leader providing predictive analytics ... proprietary technology combine to provide health systems, hospitals and ambulatory surgical centers ...
(Date:6/26/2016)... (PRWEB) , ... June 26, 2016 , ... On June ... sponsor of the 2016 Cereal Festival and World’s Longest Breakfast Table in Battle Creek, ... of the city’s history as home to some of the world’s leading providers of ...
(Date:6/26/2016)... Michigan (PRWEB) , ... June 26, 2016 , ... ... to fertility once they have been diagnosed with endometriosis. These women need a ... they also require a comprehensive approach that can help for preservation of fertility ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture ... said Christina Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s package ... Final Cut Pro X . Simply select a ProHand generator and drag it ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van Mitchell, Secretary of ... award to iHire in recognition of their exemplary accomplishments in worksite health promotion. , ... Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016  Consumers have ... and regulators/payers have placed more emphasis on patient ... patient support programs in the pharmaceutical industry have ... medications. Consequently, pharmaceutical companies are focusing on becoming ... are providing products and services that improve health. ...
(Date:6/24/2016)... 24, 2016   Bay Area Lyme Foundation ... Dean Center for Tick Borne Illness , Harvard ... MIT Hacking Medicine, University of California, Berkeley, and ... the five finalists of Lyme Innovation , ... than 100 scientists, clinicians, researchers, entrepreneurs, and investors ...
(Date:6/24/2016)... , June 24, 2016 The Academy ... of recommendations that would allow biopharmaceutical companies ... with entities that make formulary and coverage decisions, a ... "value" of new medicines. The recommendations address ... not appear on the drug label, a prohibition that ...
Breaking Medicine Technology: