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Regence Video Asks 'What if Everything Worked Like Health Care?'
Date:10/12/2009

PORTLAND, Ore., Oct. 12 /PRNewswire/ -- What if you could not find the price for anything at the grocery store, even the most basic items? What if the check-out clerk offered to mail you a bill, but could not tell you what your total amount would be?

Although that sounds ridiculous, that is exactly how our nation's health care system often operates.

As the country's health care reform debate charges forward, the unsustainable rise in health care costs remains a significant issue. Understanding the cost of medical care - from a doctor's visit to a flu shot to knee surgery - is the key to controlling those costs. To illustrate the absurdity of not knowing what a procedure or office visit costs, unlike other sectors of our economy, Regence launched a video called "45 Seconds to Share," part of the company's WhatsTheRealCost.org campaign.

WhatsTheRealCost.org is a multi-faceted, online effort designed to educate consumers about the real costs of health care, and how the choices they make each day impact those costs, activating them to make more informed health care decisions.

The Favourite Website Awards, a London-based website that tracks and reports on the latest trends in Web development, recently selected Regence's WhatsTheRealCost.org as the cutting edge "Site of the Day." The site is known world-wide among for tracking the latest Web trends and interactive websites.

WhatsTheRealCost.org has many interactive components, including:

Resist the System

Encourages the user to continue to ask questions when interacting within the health care system. The health care "system" is played by a bureaucratic character.

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SOURCE Regence
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