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Regence Recognized as an American Heart Association Start! Fit-Friendly Company
Date:11/12/2009

d $225.8 billion a year. Many American adults spend most of their waking hours at sedentary jobs. Their lack of physical activity raises their risk for a host of medical problems, such as obesity, high blood pressure and diabetes. Employers face $12.7 billion in annual medical expenses due to obesity alone. Start! helps change corporate cultures by motivating employees to start walking, which has the lowest dropout rate of any physical activity.

Recognition is a critical component of the Start! Fit-Friendly Companies Program. Employers that join this program qualify for official recognition by the American Heart Association. They are listed on the program's national and local websites, as well as recognition at the Start! Executive Leadership Breakfast and the Start! Heart & Stroke Walk. Qualifying companies also have the right to use the program's annual recognition seal for internal communications and with external, recruitment-related communications.

Participating companies also get free access to program resources such as the free Start! Walking Program, materials to help promote company wellness programs to employees, internal newsletter templates and consultation on CPR/AED (automated external defibrillator) programs.

Start! also offers MyStart! Online, a free Web-based fitness and nutrition tracker for companies and individuals. A "dashboard" feature lets HR or wellness managers view employee participation in Start!

"The Start! Fit-Friendly Companies Program offers a unique, easy-to-implement opportunity for corporations to increase employees' physical activity, which will help improve their health - and their employers' bottom line," said Erin McDonough, Executive Director, Greater Portland American Heart Association. "Even people who haven't exercised regularly until middle age can reap significant benefits by starting a walking program. A study published in 1986 in the New England Journal of Medicine found
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