Navigation Links
Regence Launches Effort to Further Health Care Debate

PORTLAND, Ore., July 15 /PRNewswire/ -- Lost in the confusion and complexity of health care reform is the power of simple questions that people can ask each day, questions that can drive real, effective health care reform.

To spark this effort, Regence BlueCross BlueShield launched, a multi-faceted, online effort designed to inspire debate, discussion, and ultimately engagement and action by consumers. As the United States deliberates health care reform, each person has a stake - and an opportunity - to create a more affordable, effective and compassionate system.

"We strongly believe that every American has an important voice - and role - in the transformation of our nation's health care system, but recognize that many people lack the information and the facts to effectively engage," said Mark Ganz, President and CEO of Regence. "To bridge this knowledge gap, and to motivate consumers to take action, we have launched an effort that underscores the power of a question: 'What's the real cost?' "

There is one fact that all sides agree upon as the debate about reform rages: without addressing the high rate of medical spending, the nation cannot achieve meaningful transformation of the health care system. The campaign is part of Regence's ongoing efforts to educate consumers about the real costs of health care, and how the choices they make each day impact those costs.

By learning more about health care costs and taking actions to address them, participants can "help reduce runaway costs" and progress from being a lemming within the system to a "cost buster." The main site,, has several "mini-sites," each with a different message and activity:

Educates the consumer on the real cost of specific procedures, and what different areas of the health care system contribute to those costs.

Features health care "myths and facts" and the latest government proposals on health care reform.

An engaging and interactive experience focused on educating consumers with questions they should ask to help reduce costs in order to change the health care world that we live in.

A place where participants can connect with each other through blogging and social networking, giving a voice to the movement. Features Facebook and Twitter links.

Online game where the user is a "Community Health Planner," challenged with managing the health of a community with limited resources.

"We know the cost of doing nothing, of maintaining the status quo. It has resulted in an unsustainable health care system," said Ganz. "When people ask questions, they ignite exploration, innovation, change. Together, our collective voices - and questions - can accomplish more than any government mandate. Share your stories, trade examples, gain knowledge - and hold the entire system accountable."

The revolution can begin with the five questions found here: While those at the peak of power debate the future of reform, Americans can launch real change today. For further inspiration, visit, and join the conversation.

About Regence

Regence is the largest health insurer in the Northwest / Intermountain Region, serving three million members as Regence BlueCross BlueShield of Oregon, Regence BlueShield (selected counties in Washington), Regence BlueCross BlueShield of Utah and Regence BlueShield of Idaho. Each plan is a not-for-profit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit or follow the company on Twitter.

SOURCE Regence
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Regence Adds New, Diverse Talent to Board of Directors
2. Regence Members in Oregon Can Now Access Provider Cost Information
3. American Imaging Management Launches Program with Regence
4. Regence Rate Assure(SM) Offers Employer Groups Guaranteed Rates, Benefits
5. Regence Optimistic About Health Industry Leaders Pledge to Cut Health Care Costs
6. Regence Foundation Grants $390,000 to Improve Health Care Safety Net
7. Regence Partners With KING5 to Provide Health and Wellness Information on Broadcasters Web Site
8. URAC Awards Regence Comprehensive Wellness Accreditation
9. Regence Praises Obamas Choice of Sebelius to Lead HHS, DeParle to Lead Health Reform Office
10. Boys and Girls Clubs of Central Oregon Get $10K Regence Grant
11. ACS to Provide HSA Product to Regence; ACS HSA Solution Now Offered by Blue Cross Blue Shield Plans in 28 States
Post Your Comments:
(Date:11/25/2015)... ... 2015 , ... TyloHelo Inc , North America’s largest ... accessories help improve the bather experience in the sauna, and the accessories selected ... purist looking for simplicity in design to accessories that encourage a greater expression ...
(Date:11/25/2015)... , ... November 25, 2015 , ... For the first ... “ Two Organizations, One Beat ” campaign. The partnership between the two groups began ... aid in MAP International’s cause. , MAP International was founded in 1954 and is ...
(Date:11/25/2015)... ... November 25, 2015 , ... On November 25, 2015, ... for the Narconon network, announced the release of a new cutting edge recovery program ... organization has been working with drug- and alcohol-addicted individuals with the purpose to free ...
(Date:11/25/2015)... , ... November 25, 2015 , ... Smiles by ... TMJ Disorder, Bruxism, and moderate facial wrinkling. While many patients are aware of the ... the great success Botox® delivers to those suffering with discomfort, soreness, and pain as ...
(Date:11/25/2015)... ... ... In an ongoing Clinical Study conducted by an independent physician, Andrew Gostine, ... evaluating the efficacy of its product and its disinfection protocol. This study is taking ... 2014 through October 2015 at a 360-bed, acute-care, academic medical center located in Chicago, ...
Breaking Medicine News(10 mins):
(Date:11/25/2015)... , Nov. 25, 2015 USP ... hazardous drug preparations (e.g. pharmacists, pharmacy technicians, nurses, ... veterinary technicians). The chapter also covers all entities ... (e.g., pharmacies, hospitals, other healthcare institutions, patient treatment ... --> --> What ...
(Date:11/25/2015)... 25, 2015 Asia ... which BioLight and the New Investors will make a ... via a private placement. The financing will help IOPtima ... system used in the treatment of glaucoma, as well ... the IOPtimate™ system with the U.S. Food and Drug ...
(Date:11/25/2015)... LONDON , November 25, 2015 Developmental, ... key role in boosting the profitability of pharmaceutical products, ... Developmental, commercial, and regulatory/legal strategies all play ... says GBI Research . --> ... all play a key role in boosting the profitability of pharmaceutical ...
Breaking Medicine Technology: