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Regence Launches Effort to Further Health Care Debate
Date:7/15/2009

PORTLAND, Ore., July 15 /PRNewswire/ -- Lost in the confusion and complexity of health care reform is the power of simple questions that people can ask each day, questions that can drive real, effective health care reform.

To spark this effort, Regence BlueCross BlueShield launched WhatsTheRealCost.org, a multi-faceted, online effort designed to inspire debate, discussion, and ultimately engagement and action by consumers. As the United States deliberates health care reform, each person has a stake - and an opportunity - to create a more affordable, effective and compassionate system.

"We strongly believe that every American has an important voice - and role - in the transformation of our nation's health care system, but recognize that many people lack the information and the facts to effectively engage," said Mark Ganz, President and CEO of Regence. "To bridge this knowledge gap, and to motivate consumers to take action, we have launched an effort that underscores the power of a question: 'What's the real cost?' "

There is one fact that all sides agree upon as the debate about reform rages: without addressing the high rate of medical spending, the nation cannot achieve meaningful transformation of the health care system. The campaign is part of Regence's ongoing efforts to educate consumers about the real costs of health care, and how the choices they make each day impact those costs.

By learning more about health care costs and taking actions to address them, participants can "help reduce runaway costs" and progress from being a lemming within the system to a "cost buster." The main site, WhatsTheRealCost.org, has several "mini-sites,
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SOURCE Regence
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