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Regence Invests in Kinetix Living Corp.
Date:3/10/2010

>As the result of this investment, Kinetix is a wholly-owned subsidiary of Regence BlueShield in Washington.  Kinetix is a simple, integrated approach to healthy living that combines nutrition, exercise and a supportive community to help people get and stay in shape.

About Regence

Regence is the largest health insurer in the Northwest / Intermountain Region, offering health, life and dental insurance. Regence serves more than 2.5 million members as Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield (selected counties in Washington). Each health plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit www.regence.com or follow us on Twitter.

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SOURCE Regence
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