Regence Introduces Rewards to 'Activate' Members Toward Heal... ( New self-managed plan lets members...)

Regence Introduces Rewards to 'Activate' Members Toward Healthy Living

Date:8/4/2008

New self-managed plan lets members earn virtual funds through healthy

choices

PORTLAND, Ore., Aug. 4 /PRNewswire/ -- We all know the benefits of healthy living, and now there's a health plan that rewards members for doing the right thing. Regence's new Activate self-managed health plan offers the strongest embodiment yet of the company's belief that engaged consumers are a vital partner in transforming health care.

"Employers today want to support their employees' efforts to adopt healthier lifestyles," said Mohan Nair, executive vice president and chief marketing executive for Regence. "Regence Activate offers a solution by encouraging members to become active partners in their health care decisions and rewarding them directly for that behavior."

Now available for fully insured groups of two or more, Regence Activate members earn points for engaging in healthy behaviors. These points convert to Member Choice Funds, which can be used to pay deductibles or other covered out-of-pocket medical expenses.

Regence Activate members use myRegence.com to log activity, earn points, and manage their Member Choice Account. Each year, a member earns $200 of Member Choice Funds just for completing an online health assessment. Members can continue to earn an additional $400 each year by logging their activities at myRegence.com. Choosing from a list of 67 qualifying wellness activities, members can earn points for participating in programs for weight loss or for activities such as running, skiing, health club attendance, getting an annual flu shot, and attending a nutrition or healthy cooking class.

"Regence Activate offers a win-win for employers and their employees," said Nair. "Employees will reap the benefits of healthy living and managing their own health care, while Regence partners with their employer to incentivize the right behavior."

Having healthier employees translates into a healthier
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