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Regence Expands MedAdvantage Market, Hits the Road to Educate Seniors

Beginning October 1, Medicare beneficiaries can learn more about coverage

options that also include Part D prescription plan

PORTLAND, Ore., Oct. 1 /PRNewswire/ -- As the annual election period for Medicare nears, Regence is ramping up its efforts to educate Medicare beneficiaries about their options. New this year is the expanded availability of MedAdvantage products in more than 60 counties across Regence's service area, which includes Oregon, Washington, Utah and Idaho.

MedAdvantage is a PPO that Regence offers as part of the federal Medicare Advantage program. Regence MedAdvantage provides richer benefits than Original Medicare, which include a large PPO network with assured access, lower out-of-pocket costs and routine vision. Regence offers Medicare beneficiaries a suite of options, including Medicare Supplements, Medicare Advantage and Part D prescription plans. Regence MedAdvantage is one of the most popular products in this portfolio.

The annual election period for Medicare runs from November 15 to December 31, 2007, offering Medicare beneficiaries the chance to sign up for the first time or switch to a new plan. Regence will conduct a series of free seminars throughout the state, where Medicare beneficiaries can learn more about MedAdvantage and Medicare Part D, have their questions answered and receive assistance with enrollment.

Regence's decision to expand its service area for MedAdvantage represents the company's continued commitment to serving the needs of Medicare beneficiaries with products and services that meet their needs for choice, affordability and access.

"We've been with Medicare since the beginning so we recognize the value of a product like Regence MedAdvantage, which delivers a high return for our beneficiaries' health care dollar," said Cary Badger, vice president of Market Development for Regence. "Our decision to make Regence MedAdvantage available to more of our community reflects our members' high level of satisfaction with this product."

With Regence MedAdvantage, seniors benefit from a large PPO network with assured access, no referrals to a specialist, a flat $5 co-payment for in-network office visits, low out-of-pocket costs, a $500 dental benefit for routine preventive care and a 24-hour nurse hotline. The Regence Advantages program also offers savings on things like Beltone hearing aids and the Jenny Craig weight management program.

Regence will hold educational seminars throughout its service area from October to December. Registration is required. Medicare beneficiaries may call 1-888-REGENCE (1-888-734-3623) or visit for more information or to register for a seminar. TTY users may call 1-800-382-1003.

Regence MedAdvantage is now available in the following counties:


Benton, Clackamas, Clatsop, Columbia, Hood River, Jackson, Josephine, Lane, Lincoln, Linn, Marion, Multnomah, Polk, Washington, Yamhill and Wasco counties and Clark County, Washington.


Ada, Bannock, Bingham, Boise, Bonneville, Bonner, Canyon, Elmore, Jefferson, Kootenai, Latah, Madison, Minidoka, Nez Perce, Owyhee, Payette, Power and Shoshone as well as Asotin, Washington.


Box Elder, Cache, Davis, Iron, Morgan, Rich, Salt Lake, Summit, Tooele, Utah, Wasatch, Washington and Weber.


Clallam, Columbia, Cowlitz, Island, King, Kitsap, Klickitat, Lewis, Pierce, San Juan, Skagit, Skamania, Snohomish, Thurston, Wahkiakum, Walla Walla, Whatcom and Yakima.

About Regence

Created in 1995, Regence is the largest health insurer in the Pacific Northwest/Mountain State region. It includes Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield (in Washington). Through these plans, Regence provides health, life, vision, dental and long-term care insurance to nearly three million members. Regence and its Plans are not-for-profit, independent licensees of the Blue Cross and Blue Shield Association. More than one in three Americans have coverage from the Blues. For more information, visit

SOURCE Regence
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