PORTLAND, Ore., Nov. 18 /PRNewswire/ -- Despite a difficult economy, Regence employees donated $1.26 million to a wide variety of charities as part of the company's annual employee giving campaign. Combined with the company's approximately 50 percent match, communities in Regence's four-state region will receive about $1.8 million.
"A commitment to serving those in need is an important cornerstone of our company's values, one that Regence employees enthusiastically embrace," said Mark Ganz, Regence president and CEO. "Although the employee giving campaign is an important expression of that dedication, those values come to life each day through the efforts of our employees. I could not be more proud of these results and the collective generosity behind them."
Sixty-three percent of Regence employees participated in this year's campaign, with some divisions having participation levels of 100 percent. "That is well above the national trend," said Nita Kirby, Director of Client Relations for JK Group, one of the world's largest corporate philanthropic services. "The standard participation rate for a company of Regence's size in a normal economy is 27 to 30 percent. In a down economy, that rate drops to 20 to 25 percent."
More than 1,300 charities will benefit from employee pledges. Major recipients include local food banks and local chapters of the Boys & Girls Clubs, Leukemia and Lymphoma Society, Humane Society and United Way, among others.
Online donation and the ability to select any 501(c)3 organization helped make the campaign popular among employees. It was also bolstered by incentives and departmental rivalries with big stakes. Executives agreed to clean out refrigerators, wash cars and lip-synch to rock music to encourage participation.
Regence is the largest health insurer in the Northwest / Intermountain Region, offering health, life and dental insurance. Regence serves more than 2.5 million members as Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield (selected counties in Washington). Each health plan is a nonprofit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit www.regence.com or follow us on Twitter.
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