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Reel FX, Relativity Media and the Dallas YMCA Turkey Trot Form Partnership for Upcoming Animated Film “Free Birds” Starring Owen Wilson, Woody Harrelson and Amy Poehler
Date:10/24/2013

Dallas, TX (PRWEB) October 24, 2013

The Dallas YMCA Turkey Trot, Reel FX and Relativity Media today announced a partnership featuring the upcoming Thanksgiving holiday animated comedy, "Free Birds," in a co-branded marketing campaign which launches this week and ends on Thanksgiving Day with the Capital One Bank 46th Annual Dallas YMCA Turkey Trot. "Free Birds" stars Owen Wilson, Amy Poehler and Woody Harrelson in the story of two buddy turkeys from opposite sides of the track who must put aside their differences and team up to travel (or trot) back in time to change the course of history – and get turkey off the menu for good. With themes of friendship, adventure and being part of a “flock” as well as a storyline focused on two turkeys, "Free Birds" was a perfect fit for the Dallas YMCA Turkey Trot’s first film partnership. The film, which was also made primarily in Dallas, Texas at Reel FX’s Deep Ellum space, will hit theaters across the country on November 1, 2013.

The partnership includes:

  • Co-branded advertisements across television, radio, print and digital media
  • Promotional material displayed at more than 20 YMCA Dallas branch locations as well as YMCA’s across the country
  • Turkey Trot registration information linked on the official "Free Birds" movie website
  • “Free Birds” and Turkey Trot signage will be displayed on select DART (Dallas Area Rapid Transit) buses and rail station stops

“At the Dallas Y, we have had 45 years of exciting and fun thanksgiving mornings as we have welcomed over a half million trotters to celebrate family, fun and fitness. Our partnership with 'Free Birds' and REEL FX will take it all to a new level this year. This will be a landmark event in the life of the Y and our community,” said Gordon Echtenkamp, president and CEO of t
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