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Redstone Highlands Names WordWrite Communications Agency of Record
Date:3/23/2009

WordWrite Communications to tell the story of leader in senior assisted living services

PITTSBURGH, March 23 /PRNewswire/ -- Redstone Highlands, the largest Continuing Care Retirement Community (CCRC) in Westmoreland County, named WordWrite Communications as its agency of record for public relations.

WordWrite will work with Redstone Highlands to showcase its leadership position in senior citizen health care, focusing on the quality living alternatives and services Redstone Highlands provides to its residents. WordWrite will leverage its deep non-profit healthcare experience to tell the Redstone Highlands story and engage its stakeholders in ongoing, two-way communications.

"We are thrilled to be working with an organization that fills such a vitally important need in our society, and does so with great compassion and care for its residents," said WordWrite Communications President and CEO Paul Furiga. "Redstone Highlands is a highly-respected and well-managed organization, and we look forward to a long, successful relationship."

"Choosing a senior living community is an extremely personal decision. Families trust us to care for their loved ones, and we are very proud of our commitment to quality services," said John Dickson, president and CEO of Redstone Highlands. "We are pleased to partner with a public relations agency that has a comprehensive understanding of the senior living industry and proven experience in leveraging those stories to reach the media and our key audiences."

Redstone Highlands senior living community is a Christian, non-profit quality care provider and Westmoreland County's premier place to live, work and volunteer. With more than 400 residents located on campuses in Greensburg, Murrysville and North Huntingdon, Redstone Highlands is the region's largest Continuing Care Retirement Community, offering services ranging from independent living to skilled nursing assistance. www.redstonehighlands.org.

WordWrite helps its clients share their great, untold stories with everyone who needs to hear them. Our staff of experts handle executive, employee, investor and crisis communications, labor relations and media relations. WordWrite's other clients include Pfizer, MEDRAD, Inc., Pittsburgh Business Group on Health, Regency Global Transportation Group, Tenzing Consulting and Cowden Associates, Inc. www.wordwritepr.com.


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